Want to Boost Conversions? Get Employees Involved in Content Creation

If your small business isn’t on social media, you’re missing out on valuable opportunities for your brand. You can reach new customers and have a deeper engagement with recurring customers through social media. Social media is an effective and affordable way to connect with your customers and learn more about your brand.

Social media channels like Facebook and Instagram offer targeting options for advertisers that are cheaper than most other marketing platforms, according to Abdul Muhammad, chief digital officer and partner at RBB Communications. “People are on social media all day, every day. Brands must go where the people are.”

In this workshop, we will discuss the most effective ways businesses can utilize social media, how to develop an effective social media marketing strategy, how to measure the return on investment of social media, and how to choose the best social media platform for your brand.

How to Use Social Media for Business

These are some of the aspects of business that can benefit from a social media presence:

Use social media for marketing. 

If you want to reach customers and prospects where they are, you should incorporate an effective social media presence into your small business marketing plan. Here are some tips and best practices for creating a successful presence on social media to market your brand:

Use social media for customer service.

Many customers already communicate through social media, so it makes sense to use social media for customer service. By communicating with customers through social media, you can resolve issues quickly and effectively, fostering customer loyalty.

Use social media for sales.

You can increase sales by using social media. You can boost sales on social media in various ways:

Use social media for recruiting and hiring.

In the modern hiring process, businesses and organizations can use social media platforms to identify and recruit potential talent. When employers use social media to recruit, they can access a large pool of potential candidates and efficiently narrow down the field to the most qualified individuals.

Social media channels are an important recruitment tool for businesses. If you want potential employees to be excited about joining your team, make sure your social media platforms reflect your brand and share your company’s values.

Use social media for crisis management.

Our business tweeted in the wake of the Boston Marathon bombings that we were saddened by the news and our thoughts were with the victims and their families. What did you post on Facebook? You may have been unsure of how to proceed with your business’s social media amid such a tragedy.

There is no book on how to appropriately handle social media marketing when tragedies occur. There are several schools of thought on how businesses should use social media to react to tragic events.

Here are some tips for using social media during a crisis:

Ways to Get Employees Involved in Content Creation

If your content is not providing the results you want in terms of conversions, keep reading this article. If you distribute some of the power from your marketing team to other departments, it could have a positive impact on your ROI.

Ask for and share awesome client or customer stories

Many people ask people they know for recommendations on products and services. If someone in your networking group had a website designed by a certain company and it gave them a 47% return on investment, wouldn’t you want to use the same company?

Always be on the lookout for ways to turn customer feedback into positive stories that can be used to promote your company. Breaking a testimonial down into a couple of blog posts is one example of how you can use it. You could feature a different customer in your monthly or weekly newsletter. Email your customers to remind them of significant accomplishments, like reaching $1 million in sales.

The key here is to make it an initiative. If you get your other teams involved in content creation early on, you’ll have a lot more opportunities to create great content.

Show employees what’s in it for them.

Employees want to know what benefits they will receive from working hard. They won’t voluntarily ask for more work. You need to demonstrate how generating content can help them in both the short and long term. Here’s how you can do that:

Encourage salespeople to search for themselves online. Why? Most clients and customers research companies thoroughly before contacting them; they want to be sure that the staff are trustworthy. It is important to remember that online reputation management can make your company look good. If you want to look good, you should present content that adds value.

Incentivize employees! You do know what motivates your employees, right? Some people may prefer to receive a bonus when their content is shared or liked a certain number of times. Some people are motivated by status, so give them a certificate or plaque, take their picture, and feature it in the company newsletter. You might want to give them a better parking spot for the month.

The power of personal branding. If you help your employees improve their branding, this will help their career potential and boost their ego.

Include content creation in job descriptions.

When was the last time you looked over your company’s job descriptions? If you haven’t updated your resume in a while, you may want to include some content creation in your new version.

If you are looking to hire an account executive, developer, or other professional, be sure to include the creation of blog posts in the job description. This will ensure that you find someone who is comfortable and familiar with creating content for a blog. You may want to give employees incentive pay so that it is tied into the compensation package. If you offer your employees extra bonuses for submitting content that converts, they will be more likely to work hard to get those bonuses.

If you want your internet marketing to be successful, try incorporating content creation into your employees’ daily workflow. This will give you more content to work with, and could lead to more sales. Twitter can be a great tool to help increase traffic, improve SEO, and engage with your audience.

Accept different forms of content

There is a saying that it is not possible or practical to try to fit a square peg into a round hole. Your content will not convert if you force employees to create content that is not their strength.

Some employees are better at creating whitepapers than at writing articles. Some people like to make pictures with words on them, videos, or presentations using a program called SlideShare, while others may prefer to write social media content.

Let your employees use their strengths to create content instead of making them do something that doesn’t come natural to them. Otherwise, the content won’t be genuine. Your customers will be able to tell if your content is inauthentic and will ignore it. If this happens, you can expect low conversions.

Make the content submission process easy

Some employees may not know how to use technology well, but they can still write content that will persuade people to buy something. To make the submission process more efficient, create policies and procedures that are easy to follow. You may consider (if you’re not already) using the following platforms:

Support and encourage personal brands

Some employees use social media to share personal and company information. You may want to make sure that the people you are trusting with important company information are not risking the company’s reputation by sharing the wrong types of information.

So, what can you do? You can help employees build their brand. Encourage them to start writing articles on their blog and Medium. Then share their content through your social media channels. Allow employees to reimburse their hosting expenses every month.

’ If you want your employees to feel appreciated, make sure to take photos of them at work, even if they are working behind the scenes. Users can create collages to share their stories and events on social media platforms as well as with companies.

Employees are assets – use them wisely. Help them develop and maintain a strong personal brand by providing guidance and resources. Encourage your employees to share great content to help them become thought leaders. Do this, and you won’t risk your company’s reputation.


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