Branding any business can be the key to success in a name-driven consumer society. Small businesses have the most to gain from these branding opportunities and also have the most flexibility to explore multiple creative ideas. 15 different business share their experiences in the process of creating a brand for their business that set their goods and services apart from the mass.
- The biggest goal was to be different, unique, and eye catching,” Karolos said in an interview with The Dieline.
- The team at AND UNION designed the unique cans in-house with the goal of breaking through the idea that only cheap beers come in cans.
- The company’s shirts are packaged in pastel-colored metallic pouches with no reference to gender, and the trendy cotton candy hues are used throughout the brand’s promotional materials.
“While big businesses often have multiple decision makers with very specific ideas and guidelines to keep their existing brands consistent, smaller companies are usually more open to exploring new creative directions, and can move faster to implement them.”