Fractional Chief Marketing Officer
Why the Top Growing Companies Choose to Grow with Marketing Leadership from a fractional Chief Marketing Officer (CMO).
If your marketing needs a boost, but you cannot see the forest for the trees anymore, it might be time to hire a fractional Chief Marketing Officer.
Business growth depends on effective marketing to get more ideal customers through your sales pipeline. Hiring a fractional Chief Marketing Officer gives you all the benefits of a full-time marketing strategist without the added expense of a full-time executive.
What Is a Chief Marketing Officer?
A Chief Marketing Officer is a member of the management team that builds and oversees the execution of the company's marketing strategy. Fruitful marketing results depend on crafting a sound strategy first – and then deploying marketing tactics that attract, engage, and convert high-quality prospects into ideal customers.
What Is an Fractional Chief Marketing Officer?
An fractional Chief Marketing Officer is a highly experienced marketing consultant, typically with previous C-level management and leadership experience, brought in to manage the marketing operations of the business on a part-time basis. They see the company and its products and services with “fresh eyes.” Outsourcing a company's Chief Marketing Officer position accomplishes several objectives. First, it eliminates the need for a full-time position within the business. In most cases, for many medium-sized companies, a fractional Chief Marketing Officer is all you need to develop and carry out a profitable marketing strategy. Second, outsourcing the Chief Marketing Officer position provides the company with all the advantages of a full-time chief marketing officer. Working with a fractional Chief Marketing Officer means having access to a full line of resources over and above what the company already has available. Not only do fractional Chief Marketing Officer's have a fresh perspective, they also bring valuable experience to the table. They have seen what is working and more importantly what is not working and have the insight, resources, and know-how to lead the marketing efforts for new business for your company.
Marketing Services Offered by Fractional Chief Marketing Officer's
A fractional Chief Marketing Officer can provide many services, including taking on the role of Advisor, Coach, Consultant, or simply a part-time leader of the overall marketing strategy. There is a broad range of marketing tactics available to most businesses, no matter their size, but it's the marketing strategy that determines which will provide the greatest benefit and that takes the experience and leadership of an experienced fractional Chief Marketing Officer.
The first goal of a fractional Chief Marketing Officer is to develop an effective marketing strategy. That strategy begins with gaining complete clarity about your company’s ideal customer. What do your best customers really want and need? What does your company bring to the marketplace in a way that satisfies your ideal customers like none of your competitors can? Developing your ideal client persona(s) will document and provide clarity and direction for all marketing activities.
Your fractional Chief Marketing Officer leads, directs, and mentors members of your marketing team. Leadership and mentoring of the marketing department in strategic marketing gives them the tools they need to produce effective advertising and marketing materials.
Why Choose a Fractional Chief Marketing Officer?
Because fractional Chief Marketing Officer's have an outside-in perspective, they are not shackled by “how we’ve always done it” marketing tactics. Their fresh viewpoint helps your marketing efforts overcome the “Curse of Knowledge” that prevents most companies from truly connecting with prospects. No doubt you have seen how hard it can be to tell your company’s story in a way that resonates with outsiders and answers their only real question: Is this the solution I have been looking for?
When you work with a fractional Chief Marketing Officer, you can skip the hit-or-miss risk and slow ramp-up normally associated with the executive hiring process. Because a fractional Chief Marketing Officer's livelihood depends on producing results, we get down to business right away. While the particulars of each business are different, the marketing strategies proven to work are similar enough to be systematized and replicated.
Ray L. Perry offers a full slate of fractional Chief Marketing Officer services that give your company the advantages of a dedicated in-house marketing strategist without the drawbacks. Using a fractional marketing professional allows for the design and implementation of an effective marketing strategy at a fraction of the cost of hiring a full-time executive. Call our office or contact us online today to see how we can help your business grow and improve the way your ideal prospects perceive and engage with your company.