Master Marketing Consultant | Certified StoryBrand Guide

Strategy. Content. Engagement.


Marketing Decisions Designed To Grow Your Business


Start With A Solid Marketing Strategy


You will understand your businesses marketing strategy and what tactics are required to execute with confidence.


Your marketing communications will attract the type of customers you like to work with and that value what you do.


Your marketing will generate higher-quality leads and will provide the process to manage these leads more effectively.

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How Does The Process Work?

Step-1Marketing Audit

Begin by completing the Business Marketing Strategy Audit. The Business Marketing Strategy Audit is a valuable tool that measures the effectiveness of your existing marketing strategy. More...

In-house Assessment

Next, we conduct a multi-phase discovery process which includes management interviews and a review of your current marketing implementation, ideal client, messaging and competition. More...

Step-3Marketing Action Plan

Built on a solid strategy, we put into action the best program for your business that will increase the effectiveness of your marketing and improve your marketing return on investment. More...

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CMO Leadership. Content Strategist.

I hear this all the time from business owners with a small marketing team. "How can we stay on top of the latest lead generation tactics, leverage marketing best practices and still have time in the day to run the business."

If you’re like most business owners, time is one of your most precious commodities. You’re pulled in a hundred different directions, and all of them are equally important. So how can you be expected to master it all?

The answer is: You can’t. Or at least, not all at once.

How Ray L. Perry Consulting Can Help You Market Better

With so many potential strategies around how to inform, educate, and engage a customer, it can be difficult to identify the right ones for your business. But this is where the CMO Leadership from Ray L. Perry Consulting can add tremendous value.

I will act as your guide thru the complexities of digital marketing.

Whether you need a little help (or a lot!), I will be available to you every step of the way. I stay constantly engaged, thinking about the myriad of ways to best maximize your business. And I will meet with you on a monthly basis to review progress, brainstorm ideas, and fine-tune the approach to ensure I am meeting all your goals. You're essentially hiring a world-class marketing expert to join your team at a fraction of what you'd spend to hire a full-time internal marketing leader.

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Control Your Marketing, Grow Your Business!

Chief Marketing Officer

If your marketing needs a boost, but you can’t see the forest for the trees anymore, it's time to bring in someone with CMO leadership experience. Predictable and profitable growth depends on an effective marketing strategy.

Content Strategist

Developing a clear Content Strategy is critical to communicating your marketing message. Clarity is the new Clever. Connect and engage potential customers with highly-relevant content focused on your ideal customer and you will grab and keep their attention.

sales funnel optimization

Sales Funnel Optimization

Having a typical sales funnel means potential sales drop at every stage.  With optimization, solid nurturing campaigns help to bring those potential sales back into the pipeline.

content marketing

Referral Marketing

Most businesses get started as a result of word-of-mouth marketing or referral marketing. Even though referrals do happen organically, they’re never a given, you need a formal referral program that will encourage your happy customers to spread the word about who you are and what you do.

Personal Branding

Personal Branding

Personal Branding is a way for you to position yourself as a ‘thought leader’ in a certain field or sector by demonstrating your values and expertise thru your speaking, content and writing.

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What's My Investment

What is the opportunity cost of not having an effective online marketing program in place? How much is the lack of a clear and engaging content costing you? How long before you take advantage of on-line marketing tactics to grow your business? How much is it costing you not to have a system in-place to generate and manage high-quality leads? How long before you operate with a predefined marketing budget and an organized approach on how and where your marketing money is spent with measurable results?

  • Management Discovery
  • Customer Interview(s)
  • Competition Review
  • Marketing Tactic(s) Review
  • Marketing Message Review

  • All Of Gold plus...
  • Editorial Calendar Review
  • Marketing Budget Review
  • Marketing Plan Review
  • Marketing Action Plan Review

  • All of Silver plus...
  • Ideal Customer Review
  • Customer Journey Review
  • Map Customer Journey to Tactics
  • Content Marketing Review

Ray's Books

 Renewable Referrals

What Could a Powerful Referral Marketing Program Do for Your Business? Have you been wracking your brain trying to figure out how to get referrals for your business, but you’re uncomfortable putting people on the spot? You keep hearing how much easier and more profitable it is to work with customers who come to you as referrals – they already know, like, and trust you because someone they More...

Local Lead Generation

How Can Your Small Business Possibly Compete Against the Big Guys? No way can you out-spend your big-name competitors to market on a national or global scale. But in your local area, it’s another story – one with a VERY happy ending for your business. With the right strategies and tactics, it’s easy to attract and engage more ideal customers right in your backyard – and as a locally owned business, More...

Do Leadership

Think Thought Leadership Is Just for the Big Guys? They’d sure like you to think so! The truth is, if you’re like most business owners and solopreneurs, you’re just ‘this’ far from becoming a respected thought leader in your industry. Along with that title comes a host of benefits, including a faster sales cycle, an endless stream of referrals, and the ability to command top dollar for the products and More...

Local SEO

Local SEO (Search Engine Optimization) is a procedure for optimizing your website to help it display more prominently in the local search results pages on Google and the other major search engines. Local ranking might not be overly important for large national and international companies, but if your company has a local address and must draw customers to that address More...

Google AdWords

Google AdWords is an online advertising platform that sends hyper-targeted ads to potential customers who are searching for products and services like the ones you offer. It allows you to reach out to your future customers at just the right time More...

Reputation Management

Online Reputation Management is the process of taking control over what someone sees when they Google your name or business. You may think that what your customers post about your business is out of your hands, but it's not. You have the ability to influence what information shows up, especially negative information. More...

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About Ray L. Perry

Ray L. Perry is a Master Marketing Consultant with CMO experience, Content Strategist and Author. Ray is a Master Marketing Consultant, certified by Duct Tape Marketing, StoryBrand Certified Guide, Sales Funnel Specialist, certified by Digital Marketer, SEO for Growth Certified Consultant and Top SEO Agency for 2017, by UpCity.

Ray is the author of “Guide to Marketing your Business Online” (2011), and co-author of Renewable Referrals: How to Cultivate more Profits (2014), The Small Business Owners Guide to Local Lead Generation: Proven Strategies and; Tips to Grow your Business (2015), winner of the Marketing Book of the Year in 2016, Do Leadership: A step-by-step Guide to Doing Thought Leadership (2016) and the soon to be released “Avid Strategy: How Focus, Culture and Commitment can grow your Small Business“ (2017).

Ray is also the co-author of the "Marketing Guides for Small Businesses" eBook series which includes the following eBooks;"Local SEO" (2015), "Googles AdWords" (2016) and "Reputation Management" (2018).

Below are a few accolades for these books. Learn more about Ray's books on his Amazon Author Profile.

Renewable Referrals

What I enjoyed most about this book is the practical approach it takes towards strategic partnering for referrals.

Renewable Referrals takes a systematic approach to referrals and breaks it down into actionable pieces that will repeatedly produce consistent results year after year.

John Jantsch Author of Duct Tape Marketing and The Referral Engine

The Small Business Owners Guide to Local Lead Generation

As a small business owner, you don't have a war chest of money to burn on marketing and advertising. What you need is a way to take smarter action that gets the right results. Read this guide to Local Lead Generation and you'll see more leads come in, period.

Brian Clark CEO, Copyblogger Media

The Small Business Owner's Guide to Local Lead Generation

Smart small business owners realize that they have significant advantages over their larger, more cumbersome competition. This book will teach you how to fight with the big guys and win.

Eric Enge CEO of Stone Temple Consulting, Author of The Art of SEO

The Small Business Owner's Guide to Local Lead Generation

This is a great book for small business owners looking to connect with local prospects and customers without spending a lot of time or money. It's written by marketing experts with simple ideas and case studies that will help them grow their businesses!

Jon Ferrara CEO, Nimble

The Small Business Owner's Guide to Local Lead Generation

Since I work with a lot of small businesses, I see first hand how big of an impact local search and marketing has. I'd recommend The Small Business Owner's Guide to Local Lead Generation to any small business owners who wants to start developing and implementing the same strategies big companies do to dominate their local market.

Kelsey Jones Executive Editor at Search Engine Journal

The Small Business Owner's Guide to Local Lead Generation

Growing your small business is hard, and you need to find customers to do it. The Small Business Owner's Guide to Local Lead Generation will help you make that happen.

Mike McDerment Co-founder and CEO, FreshBooks

The Small Business Owner's Guide to Local Lead Generation

If you're serious about learning powerful tactics to grow your local business, this book is for you. The authors' experience as both Duct Tape Marketing Consultants and BNI members makes them uniquely qualified to explain small business marketing in a way that's easy to understand, even for someone without a background in marketing.

Dr. Ivan Misner Ph.D., founder of BNI, and coauthor of the New York Times bestseller, Masters of Networking

The Small Business Owner's Guide to Local Lead Generation

This is a great resources for any local business that is trying to figure out how they can generate leads and ultimately revenue for their business. I highly recommend it.

Dan Olson CEO,

The Small Business Owner's Guide to Local Lead Generation

While skeptical when I was first approached to review this book, I was pleasantly surprised by the insight and value The Small Business Owner's Guide to Local Lead Generation book provides. I feel though that the value they are offering extends well beyond just local lead generation and can easily apply to David and Goliath situations in non-local business. What I like most is its emphasis on understanding your users, and the need to apply sweat equity into the process, not chase the lastest tactics and trends. I will be sharing this book with my own marketing team, and recommend you do as well. Wading through the mountain of noise on the web is difficult, when you come across practical sound advice, you have to jump on it!

Tony Perez Co-Founder/CEO at Sucuri, Inc.

Do Leadership

The era of the "Thought Leader" is over. If you want to rapidly grow your audience today, you need to be seen as an action leader. And Do Leadership is a step-by-step guide that will show you how to shift from "Thought Leader" to "Do Leader" in a matter of days. Highly recommended.

Brian Dean Founder & CEO Backlinko

Do Leadership

If you roll your eyes when you hear the term "thought leader", this book is for you. The authors of Do Leadership present thought leadership in hype-free and pragmatic terms, a hallmark of their Duct Tape Marketing pedigree. And the book exemplifies the principles it espouses: a unique perspective and authentic voice that make us perk up and pay attention. Plus, some parts are laugh-out-loud funny!

Jon Hall Founder & CEO

Do Leadership

If you want to stand out in a crowded entrepreneurial field as a Small Business Owner and be seens as the most highly valued individual to do business with over your competition, then you want to be recognized as the leader in your niche. So how do you become that magnet, one that attracts business over your competition verse wasting marketing dollars with little or no results? You know, the one that makes your competition jealous and stay up all night dreaming to be more like you? It all start with "Doing" Thought Leadership and this is the book that shows you exactly how to do it, step-by-step and be that business your competitors fantasize of becoming one day.

Mike Kawula CEO, Social Quant

Do Leadership

Anything that comes from the Duct Tape Marketing brand is solid gold. And, this book is no different. It's also an important book. Leadership is hard but without real leadership there are no sales, no effective marketing campaigns and no business development that makes a difference. Read this book. Your future depends on it.

Michael Port NY Times, WSJ bestseller of Book Yourself Solid and Steal the Show

Do Leadership

While there are many self-appointed thought leaders among us today, we all know that true thought leadership is spoken through action - Do Leadership will teach you how to lead with insight and heart.

Carrie Wilkerson The Barefoot Executive

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