Master Marketing Consultant | Atlanta, GA

Strategy. Messaging. Engagement.
Fractional CMO Services

Designed To Grow Your Business

Start With A Solid Marketing Foundation

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You will understand your businesses marketing strategy and what tactics are required to execute with confidence.

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Your marketing communications will attract the type of customers you like to work with and that value what you do.

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Your marketing will generate higher-quality leads and will provide the process to manage these leads more effectively.

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  • How Can I Help?

How Does The Process Work?

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Marketing Audit

We assess your current marketing with our proprietary Marketing Strategy Audit. The Marketing Strategy Audit is a valuable tool that measures the effectiveness of your existing marketing strategy.

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In-house Assessment

Next, we conduct a multi-phase discovery process which includes management interviews and a review of your current marketing implementation, ideal client, messaging and competition.

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Marketing Action Plan

Built on a solid strategy, we put into action the best program for your business that will increase the effectiveness of your marketing and improve your marketing return on investment.

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Hear From Our Happy Clients

Fractional CMO Leadership

I hear this all the time from business owners with a small marketing team. "How can we stay on top of the latest lead generation tactics, leverage marketing best practices and still have time in the day to run the business."

If you’re like most business owners, time is one of your most precious commodities. You’re pulled in a hundred different directions, and all of them are equally important. So how can you be expected to master it all?

The answer is: You can’t. Or at least, not all at once.

How Ray L. Perry Consulting Can Help You Grow Your Business

With so many potential strategies around how to inform, educate, and engage a customer, it can be difficult to identify the right ones for your business. But this is where the Fractional Chief Marketing Officer Leadership from Ray L. Perry can add tremendous value.

I will act as your guide thru the complexities of digital marketing.

Whether you need a little help (or a lot!), I will be available to you every step of the way. I stay constantly engaged, thinking about the myriad of ways to best maximize your business. And I will meet with you on a monthly basis to review progress, brainstorm ideas, and fine-tune the approach to ensure I am meeting all your goals. You're essentially hiring a world-class marketing expert to join your team at a fraction of what you'd spend to hire a full-time internal marketing leader.

Marketing Decisions Designed To Grow Your Business

CALL NOW:  770-415-8740

Fractional CMO Marketing Services

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Chief Marketing Officer

Why the Top Growing Companies Choose to Grow with Marketing Leadership from a Fractional Chief Marketing Officer. If your marketing needs a boost, but you can’t see the forest for the trees anymore, it might be time to hire a Fractional Chief Marketing Officer...


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Why enroll in our CMO - Marketing Advisor Program? Because John Wanamaker was right when he spilled the beans about marketing...


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What if you have a marketing team in-house, but it sometimes feels like the blind leading the blind? Enrolling in our CMO - Marketing Coach Program...


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How our CMO - Marketing Consultant Program Gives You the Marketing Expertise You Need without the Expense of a Full-Time Hire...


Marketing Coach Programs

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Marketing Strategy First

If your marketing needs a boost, but you can’t see the forest for the trees...


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Customer Growth Machine

Having a typical sales funnel means potential sales drop at every stage...


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Strategic Partner Referral System

Most businesses get started as a result of word-of-mouth...


90-Day Growth Accelerator 

Transform Your Marketing, and Your Business, And Get Serious About Growth!


Marketing Decisions Designed To Grow Your Business

CALL NOW:  770-415-8740

Ray's Books

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Renewable Referrals

What Could a Powerful Referral Marketing Program Do for Your Business? Have you been wracking your brain trying to figure out how...

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Local Lead Generation

How Can Your Small Business Possibly Compete Against the Big Guys? No way can you out-spend your big-name competitors to market... 

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Do Leadership

Think Thought Leadership Is Just for the Big Guys? They’d sure like you to think so! The truth is, if you’re like most business owners...

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Content Marketing for Local Search

Leverage the power of content marketing to take your local business to the next level...

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What I enjoyed most about this book is the practical approach it takes towards strategic partnering for referrals. Renewable Referrals takes a systematic approach to referrals and breaks it down into actionable pieces that will repeatedly produce consistent results year after year.

Renewable Referrals
John Jantsch
Author of Duct Tape Marketing and The Referral Engine

As a small business owner, you don’t have a war chest of money to burn on marketing and advertising. What you need is a way to take smarter action that gets the right results. Read this guide to Local Lead Generation and you’ll see more leads come in, period.

The Small Business Owner's Guide to Local Lead Generation
Brian Clark
CEO, Copyblogger Media

Smart small business owners realize that they have significant advantages over their larger, more cumbersome competition. This book will teach you how to fight with the big guys and win.

The Small Business Owner's Guide to Local Lead Generation
Eric Enge
CEO of Stone Temple Consulting, Author of The Art of SEO

This is a great book for small business owners looking to connect with local prospects and customers without spending a lot of time or money. It’s written by marketing experts with simple ideas and case studies that will help them grow their businesses!

The Small Business Owner's Guide to Local Lead Generation
Jon Ferrara
CEO, Nimble

Since I work with a lot of small businesses, I see first hand how big of an impact local search and marketing has. I’d recommend The Small Business Owner’s Guide to Local Lead Generation to any small business owners who wants to start developing and implementing the same strategies big companies do to dominate their local market.

The Small Business Owner's Guide to Local Lead Generation
Kelsey Jones
Executive Editor at Search Engine Journal

Growing your small business is hard, and you need to find customers to do it. The Small Business Owner’s Guide to Local Lead Generation will help you make that happen.

The Small Business Owner's Guide to Local Lead Generation
Mike McDerment
Co-founder and CEO, FreshBooks

If you’re serious about learning powerful tactics to grow your local business, this book is for you. The authors’ experience as both Duct Tape Marketing Consultants and BNI members makes them uniquely qualified to explain small business marketing in a way that’s easy to understand, even for someone without a background in marketing.

The Small Business Owner's Guide to Local Lead Generation
Dr. Ivan Misner
Ph.D., founder of BNI, and coauthor of the New York Times bestseller, Masters of Networking

This is a great resource for any local business that is trying to figure out how they can generate leads and ultimately revenue for thei business. I highly recommend it.

The Small Business Owner's Guide to Local Lead Generation
Dan Olson

While skeptical when I was first approached to review this book, I was pleasantly surprised by the insight and value The Small Business Owner’s Guide to Local Lead Generation book provides. I feel though that the value they are offering extends well beyond just local lead generation and can easily apply to David and Goliath situations in non-local business. What I like most is its emphasis on understanding your users, and the need to apply sweat equity into the process, not chase the latest tactics and trends. I will be sharing this book with my own marketing team, and recommend you do as well. Wading through the mountain of noise on the web is difficult, when you come across practical sound advice, you have to jump on it!

The Small Business Owner's Guide to Local Lead Generation
Tony Perez
Co-Founder/CEO at Sucuri, Inc.

The era of the “Thought Leader” is over. If you want to rapidly grow your audience today, you need to be seen as an action leader. And Do Leadership is a step-by-step guide that will show you how to shift from “Thought Leader” to “Do Leader” in a matter of days. Highly recommended.

Do Leadership
Brian Dean
Founder & CEO Backlinko

If you roll your eyes when you hear the term “thought leader”, this book is for you. The authors of Do Leadership present thought leadership in hype-free and pragmatic terms, a hallmark of their Duct Tape Marketing pedigree. And the book exemplifies the principles it espouses: a unique perspective and authentic voice that make us perk up and pay attention. Plus, some parts are laugh-out-loud funny!

Do Leadership
Jon Hall
Founder & CEO

If you want to stand out in a crowded entrepreneurial field as a Small Business Owner and be seens as the most highly valued individual to do business with over your competition, then you want to be recognized as the leader in your niche. So how do you become that magnet, one that attracts business over your competition verse wasting marketing dollars with little or no results? You know, the one that makes your competition jealous and stay up all night dreaming to be more like you? It all start with “Doing” Thought Leadership and this is the book that shows you exactly how to do it, step-by-step and be that business your competitors fantasize of becoming one day.

Do Leadership
Mike Kawula
CEO, Social Quant

Anything that comes from the Duct Tape Marketing brand is solid gold. And, this book is no different. It’s also an important book. Leadership is hard but without real leadership there are no sales, no effective marketing campaigns and no business development that makes a difference. Read this book. Your future depends on it.

Do Leadership
Michael Port
NY Times, WSJ bestseller of Book Yourself Solid and Steal the Show

While there are many self-appointed thought leaders among us today, we all know that true thought leadership is spoken through action – Do Leadership will teach you how to lead with insight and heart.

Do Leadership
Carrie Wilkerson
The Barefoot Executive

Marketing Guides for Small Businesses

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Local SEO

Local SEO (Search Engine Optimization) is a procedure for optimizing your website to help it display more prominently in the local search results pages on Google and the other major search engines...

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Google AdWords

Google AdWords is an online advertising platform that sends hyper-targeted ads to potential customers who are searching for products and services like the ones you offer...

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Reputation Management

Online Reputation Management is the process of taking control over what someone sees when they Google your name or business. You may think that what your customers post about your business..

Ray L Perry | Chief Marketing Officer | StoryBrand Guide

About Ray L. Perry

Ray L. Perry is a marketing consultant, business advisor and author. From the very first conversation you have with Ray, you will quickly discover that he speaks completely differently than most marketing people. Ray will ask about your business processes. He will ask about your sales team’s level of training. He will ask about the people from top to bottom in the organization and how well they understand where you want to go as a company.

Check Out Ray's Latest Posts

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