Outsourced Chief Marketing Officer
Why the Top Growing Companies Choose to Grow with Marketing Leadership from an Outsourced Chief Marketing Officer.
If your marketing needs a boost, but you cannot see the forest for the trees anymore, it might be time to hire an outsourced Chief Marketing Officer.
Business growth depends on effective marketing to get more ideal customers through your sales pipeline. Hiring an outsourced Chief Marketing Officer (CMO) gives you all the benefits of a full-time marketing strategist without the added expense of a full-time executive.
What Is a Chief Marketing Officer?
A Chief Marketing Officer is a member of the management team that builds and oversees the execution of the company's marketing strategy. Fruitful marketing results depend on crafting a sound strategy first – and then deploying marketing tactics that attract, engage, and convert high-quality prospects into ideal customers.
What Is an Outsourced Chief Marketing Officer?
An outsourced or fractional Chief Marketing Officer is a highly experienced marketing consultant, typically with previous C-level management and leadership experience, brought in to manage the marketing operations of the business on a part-time basis. They see the company and its products and services with “fresh eyes.” Outsourcing a company's CMO position accomplishes several objectives. First, it eliminates the need for a full-time position within the business. In most cases, for many medium-sized companies, a part-time CMO is all you need to develop and carry out a profitable marketing strategy. Second, outsourcing the CMO position provides the company with all the advantages of a full-time chief marketing officer. Working with a fractional CMO means having access to a full line of resources over and above what the company already has available. Not only do outsourced CMO’s have a fresh perspective, they also bring valuable experience to the table. They have seen what is working and more importantly what is not working and have the insight, resources, and know-how to lead the marketing efforts for new business for your company.
Marketing and Management Services Offered by Outsourced CMOs
An outsourced CMO can provide many services, including taking on the role of Advisor, Coach, Consultant, or simply a part-time leader of the overall marketing strategy. There is a broad range of marketing tactics available to most businesses, no matter their size, but it's the marketing strategy that determines which will provide the greatest benefit and that takes the experience and leadership of an experienced CMO.
The first goal of a CMO is to develop an effective marketing strategy. That strategy begins with gaining complete clarity about your company’s ideal customer. What do your best customers really want and need? What does your company bring to the marketplace in a way that satisfies your ideal customers like none of your competitors can? Developing your ideal client persona(s) will document and provide clarity and direction for all marketing activities.
Your CMO leads, directs, and mentors members of your marketing team. Leadership and mentoring of the marketing department in strategic marketing gives them the tools they need to produce effective advertising and marketing materials.
Why Choose an Outsourced CMO?
Because outsourced CMO’s have an outside-in perspective, they are not shackled by “how we’ve always done it” marketing tactics. Their fresh viewpoint helps your marketing efforts overcome the “Curse of Knowledge” that prevents most companies from truly connecting with prospects. No doubt you have seen how hard it can be to tell your company’s story in a way that resonates with outsiders and answers their only real question: Is this the solution I have been looking for?
When you work with an outsourced CMO, you can skip the hit-or-miss risk and slow ramp-up normally associated with the executive hiring process. Because a fractional CMO’s livelihood depends on producing results, we get down to business right away. While the particulars of each business are different, the marketing strategies proven to work are similar enough to be systematized and replicated.
Ray L. Perry offers a full slate of outsourced CMO services that give your company the advantages of a dedicated in-house marketing strategist without the drawbacks. Using an outsourced or part-time marketing professional allows for the design and implementation of an effective marketing strategy at a fraction of the cost of hiring a full-time executive. Call our office or contact us online today to see how we can help your business grow and improve the way your ideal prospects perceive and engage with your company.