CMO Advisor Program

CMO - Marketing Advisor Program

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With the CMO - Marketing Advisor Program, Sound Advice Helps You Make Smart Moves.

Why enroll in our CMO - Marketing Advisor Program? Because John Wanamaker was right when he spilled the beans about marketing’s dirty little secret: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

Earnest marketing teams and executives know this statement is true – and it terrifies them. Without clarity about what is truly working, how can you possibly replicate it? If you do not know what is not working, how can you avoid doing more of it?

A Marketing Sanity Check, and More

Whether it is an innovative marketing tactic you are about to invest in or a new strategy someone convinced you would double or triple your business, making wise marketing decisions can be challenging. How do you know it will work? Will this new tack turn into a huge waste of time and money?

Marketing can feel a whole lot like throwing spaghetti at a wall to see what will stick, and most marketers will admit that their work feels a bit like a crap shoot. Not only is it hard to know what has truly worked in the past, it is even harder to know what else you should try. It can feel nearly impossible to see clearly when you are right in the middle of your business – you are just too close and have too much weighing on the outcome.

It is easy to limit your marketing efforts to what you have always done, or to take unjustifiable risks trying tactics that may be completely inappropriate for your business. That is why many companies now turn to fractional Chief Marketing Officer's for help.

Bounce Ideas Around, Get Insight

If your company does not have a full-time Chief Marketing Officer, it may be a good idea to engage a fractional CMO as an Advisor to help guide you from time to time. This way, you maintain full control of your marketing and avoid the expense associated with an in-house C-level executive, but you benefit from an objective expert’s knowledge and experience.

It is not unusual to feel stuck, stymied, and scattered as you try to market your business. You know your entire sales pipeline depends on getting your products and services in front of the right people – but who are they, really? What do you need to do to get their attention? What do they need to know about your products, services, and company before they will make a buying decision?

Now is both the best of times and the worst of times for marketers. There are so many marketing tactics available that you can reach your ideal customers more easily than ever… but there are SO many marketing tactics available that it is overwhelming and hard to know what will work. There will be times when nothing clicks, and you are at a standstill. 

A fractional CMO offers a new perspective

They are not bound by your company’s historical views, so they can see things differently, often in ways you may not have considered. A good time to hire a fractional CMO is when you notice your old strategy is not working as efficiently as it has in the past. When you need to make changes to your marketing plan, having a fractional CMO on hand will help you rebuild your strategy and make sure that it has what it needs to be successful.

Fractional CMO's can also help when you acquire a new company or need to rebuild your marketing strategy from the ground up. There are times when altering the marketing plan may not be enough. You need to take the company in a new direction. A fractional CMO can look at where you have been as well as where you want to go and find a happy medium that will push your company forward. With the right marketing strategy and the resources to support it, you will have everything you need to re-establish your business and draw in the ideal customers that are best suited for your business.

Yours for the Duration of Your Marketing Project

The benefits of a fractional Chief Marketing Officer are limitless when you consider the potential impact on your business. Because they are not full-time staff, there is no need to worry about budgeting for their ongoing salary. Keeping money set aside for when they are needed allows you the opportunity to use an advisor whenever necessary.

Projects typically last 3 to 6 months, and we are available whenever you have a question, in addition to our scheduled online meetings. Communication is fast, efficient, and convenient for everyone involved. Email follow-up can easily relay information and keep people up to speed between meetings. It would be almost impossible to hire one person full-time that could accomplish everything a fractional Chief Marketing Officer can offer.

Ray L. Perry offers the CMO - Marketing Advisor Program that helps your company become more efficient and produce marketing strategies that can be used to boost your brand and improve your outreach. We have an abundance of tools and resources to help guide your team into getting the most out of the skills they possess, transforming your marketing team into a veritable gold mine of efficiency and productivity.

Marketing Decisions Designed To Grow Your Business

CALL NOW:  470-470-8638

Hear From Our Happy Clients

Management Can-Restore
Management Can-Restore
2023-10-04
Trustindex verifies that the original source of the review is Google.
MarketBlazer has assisted our businesses for years. It isn’t just a company or just the technology that MarketBlazer really stands out with but the personal attention Ray Perry puts behind everything he does. You never feel like just another customer or number with Ray. He proves his care for not only your business but you as well as the people within your company. I would highly recommend Ray and MarketBlazer to anyone and not to just get new business but to improve the quality of business you already have.
Steve Isler
Steve Isler
2021-06-22
Trustindex verifies that the original source of the review is Google.
Spending almost 40 years selling organically and having more times than I can count heard some well meaning VP of Sales or a CRO asking about a Rolodex, I realized that the world of selling has changed. Customers are coming in better educated than I was. They already knew more about my company and my competitors than I did. I realized there was a better way to ‘do’ sales when I was introduced to Marketblazer. I urge you to take the time to speak to Ray, his program addresses the new world around digital marketing.
Loraine Kasprzak
Loraine Kasprzak
2020-07-14
Trustindex verifies that the original source of the review is Google.
Ray's expertise in lead generation is top-notch. I learned a ton from him that will save me time and effort as I build lead gen funnels for my business as well as my clients.If you have the opportunity to work with Ray, either as a collaborator or as a client, take it!
Kevin Spafford
Kevin Spafford
2020-07-01
Trustindex verifies that the original source of the review is Google.
The website looks GREAT! You and your team have done an amazing job and in a very short time.
Jeff Korhan
Jeff Korhan
2020-06-08
Trustindex verifies that the original source of the review is Google.
Marketing nowadays is blend of systems and personal touch. You get both with MarketBlazer as Ray Perry blends commonsense selling skills to humanize the marketing experience.
Walid Hmeidani
Walid Hmeidani
2020-05-29
Trustindex verifies that the original source of the review is Google.
Very pleased with the service MarketBlazer provided. Ray is a great strategist. And more importantly, he is genius in engineering automated marketing systems that will keep pumping up quality leads well into the future. Thank you Ray for all you have done for us.
Andrea Shukis
Andrea Shukis
2020-05-12
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Ray, you are truly a Small Business Marketing expert, and any client that gets the opportunity to work with you should consider themselves lucky. I can't thank you enough for your invaluable insights and no-nonsense approach in creating a Marketing Strategy that really works.
aubrey overstreet
aubrey overstreet
2020-05-07
Trustindex verifies that the original source of the review is Google.
Ray is a master of marketing strategy and his knowledge and experience are a sure win for any business looking to put strategy before tactics and get serious about growth!
Sam Harding
Sam Harding
2020-05-07
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Ray was able to help our business instantly with his expertise and knowledge with sales and marketing funnels. The strategy he applies to the process and the guidance he has given us has gone beyond our expectations.
Ben Robertson
Ben Robertson
2019-03-18
Trustindex verifies that the original source of the review is Google.
Have learned much from working with Ray. His insight into the connection between marketing and sales is outstanding. Ray never fails to teach me something about how I can get more effective in marketing.

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