Marketers face new challenges in getting the public to trust a brand name product. With the availability of the massive information online, real-time communication through email, online reviews and social media marketers face a real challenge in getting the public to see their product as the best of the best. Products today must stand the scrutiny of the public or they will end up removing themselves from the competition. Marketers will have to come up with ingenious ideas to gain the trust of the public.
- Companies must now be ultra transparent and there is no difference between public and private now.
- Trust is in short supply but marketing can be used to alleviate those issues.
- Companies must build new trust and that can be through behavior.
“Building trust is a complex challenge for brands.”