What’s more important- engaging the customer or making the sale? Marketers need to focus on making the sale and stop thinking asking for a purchase too soon is a cardinal sin. The path to the sale is to get the consumer interested and then turn that interest into a purchase. Marketers should examine their strategies and try to avoid the following mistakes: -Don’t make consumers search for a site -Don’t add unnecessary clicks -Don’t force a check out or unfamiliar retailer Reexamine your views to meet your market’s needs.
Key Takeaways:
- Make things for consumers easy and straight forward.
- Everything should be digital and simple.
- Be sure consumers are familiar.
“With consumer habits rapidly evolving, now is the time to rethink your e-commerce strategy and avoid these sales-killing mistakes.”
http://www.cmo.com/opinion/articles/2017/2/10/trying-to-engage-impulse-buyers-forget-it.html