Emarketer has a country by country guide to social media adoption. Every year, social media gets bigger and bigger and that plays a big role in many businesses day to day life. The platforms themselves differ from country to country though and so does the demographic. It;s interesting to note how Facebook and other popular platforms fare in the rest of the world.
- With every passing year, social networking plays a more essential role in the digital lives of consumers worldwide, but the platforms they use differ by country and demographic.
- Facebook accounted for nearly half (45.6%) of US social media visits in December 2015.
- US millennials still dedicate more of their social media time to Facebook than any other social platform.
“Facebook was the No.1 app for nearly half of US mobile app users in June 2015.”