The internet is very important for franchise marketing. It starts with a good website. A blog and email should always be used to communicate. The email should be linked to the site URL and have a professional signature. Blogs can be used on the website or submitted to other high-traffic blogs. Presentations and meetings can be done easily online. Social media, texting, and podcasts are all excellent ways to reach a target audience and are also low-cost or free. There are many mobile apps available to help market franchises, and many apps are also targeted to niche markets.
- Your site should have simple content and a clear call to action that’s on the first page, visible without having to scroll down.
- Your site should be rich with keyword phrases — combinations of words that people enter into the search engines to find information. Insert keywords in your titles, headings and page titles.
- Include a “professional signature.” It should contain your picture, logo, contact information and social media links along with your name.
“Your email addresses should be connected to a dedicated URL. Rick@XYZautorepairfranchise.com is much better than XYZautorepairfranchise@freeemail.com.”