When you’re a marketer, even a traffic jam can’t stop you from thinking about ways to market your product. All you can think about is how you can get people to visit your website as easily as they’re moving down the highway.
You are not the only one who has had difficulty driving traffic to their website. Content Marketing Institute’s 2020 research reveals that 63% of content professionals find it difficult to staff skilled content strategists, one of the top drivers of website traffic.
When you’re busy creating new content, it’s difficult to take a step back and see what’s driving traffic to your site and what isn’t.
What You Need to Know About Website Traffic
A website’s traffic is the number of visitors or impressions it experiences. Web traffic was once the only metric used to gauge a website’s popularity and success. Nowadays, we measure a website’s popularity using:
- Time spent on the page
- The number of eCommerce conversions
- How much the website owners spend on advertisements versus their income
The Benefits of Site Traffic
That said, don’t ignore web traffic! It is your customer base. Your site’s number of visitors is important because it shows how many people are interested in your business. However, there are other factors to consider as well when determining how successful your business is.
Appear in web searches
The amount of web traffic you get does not directly affect how high your website appears in search engine results. While SEO does not directly affect your ranking in the search results, it does determine whether you are included in the results at all.
Increase website conversion
An increase in web traffic usually leads to an increase in conversion rates or the likelihood of visitors taking the desired action. However, if web traffic numbers go up but conversion rates decrease, it’s time to reassess and work on attracting higher quality traffic.
A reason to grow
A higher rate of traffic indicates that your website is doing well and that you should continue to invest in it. Ideally, a high rate of traffic will lead to a high consumer conversion rate. As your company grows, you’ll need to make more updates to your technology, staff, plug-ins, and web hosting. Reach a milestone like 1,000 visitors a month and use it as motivation to make improvements.
Focusing On Quality Traffic
You want web traffic that is high quality and not just a high quantity. Quality traffic is traffic that converts, not just visits.
Web traffic is made up of clicks and conversions. You have only achieved quality traffic if a visitor follows your call to action.
You, as the website owner, need to take an extra step to get quality traffic. In order to reach consumers, you will need to take additional steps. To get the most out of your website, you need to use both web traffic best practices and modern conversion tactics like Smith.ai.
How Best Practices Are Getting Better
Receptionists have been around for a long time, and website owners used to have to rely on them for everything. However, now there is artificial intelligence that can do the same job, so website owners don’t have to rely on tradition anymore. They followed changing trends, resources, and best practices to get more traffic to their domain. Non-AI practices that have been kept up over the years are still reliable. If done correctly, these actions could be enough to maintain and grow your numbers.
Internet users will find that they need to use AI to make their website more unique as the Internet evolves.
AI: The 21st-Century Web Traffic Solution?
AI doesn’t have the limitations that humans do. You can accomplish tasks in a fraction of the time it would take an AI. The things that might make your cortisol levels go up don’t matter to an AI–it’s like a “robot.” For example, if you use a never-get-tired multitasker, you can do things based on automation rather than having to do them yourself.
Just because you use an AI to take over some work for you doesn’t mean you have to fire all your employees. Instead, you’re simply optimizing workflow, leaving you and your employees more time to:
- Focus on your brand
- Launch web content and marketing campaigns
- Work on other technologies to convert customers
How AI Can Enhance Web Traffic
AI can analyze user behavior and demographics. You can use this information to create sales cycles that are well-planned and driven by data. The frequency with which your advertisements appear on other websites and search engines is determined by sales cycles. If a customer sees your ad more than once, they will be more curious about your product.
In other words, AI helps increase website traffic by providing the necessary data to develop an effective strategy.
While AI is very good at some things, there are other areas where it is not the best option. Even though we try to make artificial intelligence as close to human as possible, it still does not accurately adjust to the variability and flexibility of the human mind. Smith.ai has found the perfect balance between AI and human services.
Free Ways to Get More Traffic to Your Website
The following tips will help you increase traffic to your website, generate more leads, and improve ROI.
Know Your Audience
It’s important to know your audience when running a business or website. This will help you determine what content to provide and what will appeal to them. Website owners frequently have trouble pinpointing the specific demographic they want to target. Call it an identity crisis.
If you don’t know who your target audience is, you won’t be able to identify where to focus your marketing efforts. Trying to do too much can result in spreading yourself too thin and not being effective in the areas that are most important. If you can identify your audience, you’ll be able to:
- Implement SEO strategies to rank higher in niche keyword searches
- Use social media more effectively (hashtags)
- Set goals for how many visitors you think you could realistically get within a month
For instance, a service like sheep shearing might be in high demand but only have an audience of 50,000 people. To reach the most people, you would want to catch the attention of as many of those 50,000 people as possible.
Set Up Your Google Business Profile
If you have a physical location and rely on revenue from an eCommerce store, this is a good tactic to use. A Google business profile is the summary of your brick-and-mortar business that appears when someone searches for related businesses. It includes your business’s contact information, address, and website.
If the customer is unfamiliar with your store, they will likely go to your website to learn more. If you do a good job with SEO on your website, Google will give you a higher ranking in searches, which means potential visitors will see your website first. A business profile can help drive quality traffic to your site. These visitors are looking for your service.
The content on your website must be tailored to attract the right visitors. To do this, you must first understand the buyer persona you’re targeting. Your content will be more successful if you tailor it to your audience. Keep your audience in mind when you create content, and they will be more likely to find your site.
How can you write a blog post that will attract the right audience? Follow these five steps:
- Identify your buyer persona: Find out more about your target market. Understand everything from job titles to pain points.
- Conduct SEO research: Learn what your audience is searching for on search engines so you can provide the best content.
- Write a draft: Begin by drafting a post that answers your audience’s questions. Use interesting angles to make your post stand out.
- Publish: Publish your post on your blog site. Use SEO tools to optimize your content.
- Promote: Promote your blog post on social media and email newsletters to generate traffic. The more traffic your post generates, the higher it will rank in search engines.
If you improve your ranking on Google, you will see more people coming to your website organically (i.e., not through paid ads). This means that we choose one overarching topic (or pillar) to write about and then create a bunch of different content pieces that all revolve around that same topic. We use the pillar/topic cluster model at Hubspot to choose one overarching topic to write about and then create different content pieces that all tie back to that topic. Google is more likely to rank a website higher if it is considered to be an expert on the topic it is writing about.
If you want to be seen as an expert on a certain topic, you can create a “pillar page.” A pillar page is a longer blog post that covers all aspects of a topic. Then, you write blog posts supporting your main topic, targeting keywords that show you’ve covered the topic exhaustively. . Search engines will rank you higher if you focus on long-term traffic.
This strategy creates a better user experience and a more powerful SEO strategy.” Christina Perricone, a senior blog manager, says that the pillar cluster model is a good way to organize site content and improve SEO by linking to related terms. This organization makes it easy for search engines to find and categorize all of your content on a particular topic, which makes it more likely for you to rank for that search term. The model can help guide users to navigate your site and related pages, increasing traffic for all pages in your topic cluster.
Organic Social Media
Organic social media is a tried and true strategy that marketers should still pay attention to. There are other ways that you can use Instagram besides just posting on the social media platform. You can use the features Instagram Stories (which has a hello, swipe up feature!), live video, IGTV, or Facebook Messenger. The way to be successful with social media is to be one of the first to try out new features.
For example, Facebook released a feature that allows businesses to create an automated chatbot experience within Messenger that links to content offers on their site. This is a great way to get people to visit your website.
It’s important to use a variety of social media platforms, not just Facebook, Instagram, and Twitter. Social media platforms, such as YouTube and Pinterest, can generate a lot of traffic to your website.
According to Henry Franco, a brand marketing associate at HubSpot, there are two things you can do to make your organic social media more effective. Don’t post something if it isn’t adding value to the conversation.” Don’t post something if it isn’t adding value to the conversation. This will ensure that your audience doesn’t get annoyed with you and that you’re always offering something of value. According to Franco, it is important to know your audience and to create content that is tailored to them.
“Second, stay active with community management. People love when brands like and reply to them — it’ll humanize your business, and keep people coming back for more content.”
Let’s do a little reverse-engineering of our thought process. It’s important to learn about your audience before you drive traffic to your website. Use platforms such as Crazy Egg to see where you’re losing and gaining visitors. You can use the information to create content that will attract the right kind of traffic to your website.
To create great word of mouth, you need to provide excellent customer service. First, delight your customers. Second, work with influencers.
Influencer marketing isn’t a fad. This is a cheap way to get people to visit your website. When influencers post on their social media platforms, they are giving you an opportunity to drive traffic to your website. This can be in the form of discount codes, links, reviews, or giveaways.
Email List Building
Your current readers and customers are a great way to drive traffic to your website. If you want to get more traffic to your new blog or content offer, promote it to your followers or subscribers. Content-heavy websites are more likely to have repeat readers, which can help with website traffic, conversions, and lead generation.
To start this process, either build an email list or expand your current list. Below are a few strategies you can use:
- Content offers: Publish content that requires visitors to share their email addresses to access it. Include CTAs for content offers on your website.
- Easy-access newsletter sign-up: Include sign-up forms on your website, from your homepage to your about page. If a visitor had a delightful experience on your site, they might want to sign up for a newsletter.
- Social media: Promoting your email newsletter on social media, whether through a post or contest/giveaway, is a great way to convert your current followers into subscribers.
THE PROBLEM: YOUR BUSINESS ISN’T GROWING AS FAST AS IT SHOULD!
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