Although many believe that being the chief marketing operator requires extensive data to make decisions on budgets, most utilize past years sales as a guideline. As well, empowering employees and gaining popularity through organic engagement is necessary to extend the company while still retaining a competitive advantage.
Key Takeaways:
- When you tell your story in a way that people will care, you create a relationship, a connection, a value that goes beyond immediate $’s and cents.
- ROI is simple $’s and cents. ROR is the value (both perceived and real) that will accrue over time through connection, loyalty, recommendations and sharing.
- Measuring the Return on Relationship is not easy, as it involves not only analyzing connection growth, but also measuring the overall sentiment of your consumers voice in relation to your brand.
“A brand that steps up its engagement game will not only protect, and extend, its organic reach… but also find a significant competitive advantage.”