CMO’s need to change the way they interact with consumers so they can save their own job. With a changing market older ways of doing business are going out the door, and taking some CMO’s with them. Read three ways that CMO’s can do their job differently in order to secure their job.
- In 2017, the challenge for CMOs will be not just how to survive, but how to thrive. Here are three things senior marketing leaders must do to win the hearts of customers — and their CEOs.
- As the gatekeepers to the consumer data that fuels strategic insights, CMOs serve as the voice of the customer.
- Certainly, proficiency in customer experience technologies and tools is required — as are superior analytical skills. But equally important is the art of storytelling.
“Technology has not only changed the buying power of consumers; it’s changed what they want, think and expect. Customers value significant, in-the-moment brand experiences as much as, if not more than, products or services.”