3 ways CMOs can win the hearts of customers — and CEOs

CMO’s need to change the way they interact with consumers so they can save their own job. With a changing market older ways of doing business are going out the door, and taking some CMO’s with them. Read three ways that CMO’s can do their job differently in order to secure their job.

Key Takeaways:

“Technology has not only changed the buying power of consumers; it’s changed what they want, think and expect. Customers value significant, in-the-moment brand experiences as much as, if not more than, products or services.”