You can make your brand seem more human by telling about it and this gives advice for doing that. There are great ideas here. Humanizing a brand makes it seem more relevant to customers so they would be more likely to choose it over other brands which seem more intimidating or cold.
- As I help companies small and large strategize on how to become ‘the beloved brand’ I walk them through a variety of things they need to consider in becoming master storyteller.
- The campaign definitely intrigued me as a parent, but also as a marketer. Mostly because this isn’t the only interesting conversation they have started with parents around the world in the past several years.
- Whether it’s product development or messaging, it’s our belief that it all starts with an intimate knowledge of and camaraderie with our consumer, as a parent and a person.
“70% of millennial parents feel guilty when they’re away from their child for a night out with their partner.”