The Essential Artificial Intelligence Glossary for Marketers

Marketers need to stay with the trend. And what’s the trend these days? AI. Here are Artificial Intelligence terms marketers need to know.

Building computer systems that can perceive and act based on information gathered is called artificial intelligence, or AI. AI systems can be taught to drive cars, read medical images, or translate languages.

The AI revolution is being driven by big data and unprecedented advances in computing power. It is happening all around us. AI is becoming increasingly prevalent in our lives and is being used in a variety of different ways.

Why Artificial Intelligence Matters for Marketers

One of the factors driving the need for AI in marketing is the rapidly changing landscape. There are many different types of content being used today, including blogs, social media, email, video content, and so on. Here are some ways AI can help marketers.

There are some terms related to artificial intelligence that it would be beneficial for you to know before you delve into the topic.

It would be beneficial for you to also research the most relevant blockchain terms for marketers. Blockchain technology is one of the hottest new trends in the world, and it’s something that you need to be aware of if you’re running a campaign.

The ideas behind AI can be hard to understand, as Turing predicted. Sometimes we don’t even realize how often AI is used in our everyday lives. AI is designed to integrate seamlessly with the tools you already use to improve accuracy or efficiency. If you’ve liked the movie suggestions you’ve gotten from Netflix or the personalized playlists from Spotify, you’re already experiencing AI.

The adoption of artificial intelligence is already fairly common, with 63% of respondents using it without realizing it, according to a recent HubSpot Research Report.

When it comes to marketing, artificial intelligence (AI) is predicted to have a huge impact in the next few years, changing the way marketing is done in terms of productivity and business operations. Now imagine if those things were possible. AI will have a big impact on the way marketers work. Here are some examples of how AI will change the marketing landscape.

Although AI is changing many aspects of our jobs, we are not all expected to be highly skilled computer scientists. It is still important to have a general understanding of how AI works, even if it is only to get a sense of the potential of this technology and to see how it could make you a more efficient marketer who is driven by data.

Artificial Intelligence: Terms Marketers Need to Know

Now that we know what Artificial Intelligence is, let’s define some of the most important terms related to it.


The accuracy of an artificial intelligence machine is a measure of how well the machine is performing compared to the total number of responses it provides.

for example, a system with a 95% accuracy rating gave 95 correct answers out of 100. A system with an 80% accuracy rating gave 80 out of 100 correct answers. The system had a 20% accuracy rating and only gave 20 out of 100 correct answers.

Adversarial Machine Learning 

Adversarial machine learning is when someone tries to make a machine learning system get a wrong answer on purpose by giving it fake data.


An algorithm is a set of instructions that are followed in order to complete a task. The following text provides a set of instructions on how to complete a task. These instructions are typically presented in the form of a list of steps that must be followed in order to achieve the desired result.

Application Programming Interface (API)

An Application Programming Interface (API) is a set of routines, protocols, and tools for building software applications. An API defines how software components should interact.

An API is a platform that allows companies or apps to communicate with other companies or apps. To use an API, you need to know a unique code.

Artificial General Intelligence (AGI)

AGI is the ability of an AI system to perform all human-like processes. An AI system is said to have artificial general intelligence, or AGI, if it can perform any cognitive task that a human being can perform. This includes perception, speech recognition, planning, translation between languages, and reasoning about abstract concepts such as time, space, and cause.

Artificial Intelligence (Weak AI)

Weak AI or narrow AI is artificial intelligence that is limited to a specific task. The machine usually behaves how the human who is responsible for controlling it tells it to.

Weak AI can be used to help humans with more complex tasks by taking on some of the basic tasks itself. A system that could be classified as a weak AI could, for example, search through a database of files for specific information, such as a name or an address. If the system found what the user was looking for, it would then inform the user. A weak AI system cannot evolve or become more intelligent over time.

Artificial Neural Network 

ANNs are machine learning algorithms that take inspiration from the human brain. Other uses for this technology include identifying objects in images or videos, transcribing spoken words, understanding natural language, and sorting audio files.

An artificial neural network is composed of many simple processing elements, which can be analogy to axons in a biological neural network, that are connected by links.

Big Data

When people use computers, make purchases, and communicate with each other, they produce large sets of data.


Chatbots are a new technology that allows artificial intelligence and natural language to work together. Bots can help users by providing them with information or helping them to buy a product. You chat with the chatbot in real time, rather than emailing back and forth.

Brute Force Search 

An algorithm that attempts to find a solution by considering every possible candidate solution is called brute force search, or exhaustive or parallel search.


Cluster is the technology that uses AI to help you find the right email addresses for your mailing lists. Clustering is a machine learning and artificial intelligence technique that groups data into similar, related groups, or “clusters.” It can be helpful in number crunching for business purposes.

A retailer could create customer groups based on their shopping preferences by using clustering.

Cognitive Science 

Cognitive science is the study of cognitive processes, such as “thinking” and “reasoning,” using concepts from various disciplines, including computer science, linguistics, philosophy, neuroscience, and psychology.

Content Moderation 

Content moderation is the act of monitoring user-generated content to prevent inappropriate or illegal material from being published online. This is usually done with software that can automatically flag or remove content that violates the site’s terms of service. Social networks and internet companies employ a variety of content moderation strategies, including:

are being replaced by artificial intelligence The job of human moderators who flag inappropriate content for removal is being replaced by artificial intelligence.

Automated tools check the content against a set of rules to see if it is safe. Some platforms use a combination of automatic assessment followed by human review to check work.


A corpus is a set of documents used to train a model in AI.

A corpus consists of texts; it doesn’t have to be just data. A “corpus” is a large, organized set of documents (usually texts) that are all of a similar kind and that can be searched for specific information. An appropriate term to use in most cases where data would be used is “data.”

Data Mining

Data mining is a process in which computers sift through large data sets to look for patterns. An eCommerce company could use data mining to analyze customer data and give product suggestions. For example, Amazon could use data mining to suggest products to customers through the “customers who bought this item also bought” box.

Deep Learning

Deep learning is a subset of machine learning that is considered to be highly advanced. Although you probably won’t need to know the details of how deep learning works, it is worth understanding that it can discover complex patterns in data sets by looking at multiple layers of relationships. The device/system learns by mimicking the way neurons are layered in your brain. Computer scientists refer to this type of machine learning as a neural network because it is modeled after the human brain.

F Score 

The F Score measures how accurate a predictive model is. It is a measure that combines precision and recall for binary classification problems. The best possible F1 score is 1, meaning the model performs flawlessly.

It is very difficult to achieve a high F1 score in real life. To get the best results, you should choose a value close to 1 but not more than 0.9.

Facial Recognition 

Facial recognition is a way of identifying someone by their unique facial features, rather than (or as well as) their name.

Facial recognition technology can identify or confirm a person’s identity by comparing selected facial features from one image to another image or to a database of images.

Human Workforce 

The human workforce in an organization is made up of all the employees. This is a group of individuals who work for a company and receive compensation for their work. It could be people working in an office environment. People who work from home in various ways such as telemarketing, faxing, or emailing could be included.

Machine Learning

Some of the most exciting advances in AI have been made within machine learning. In a nutshell, machine learning is a program’s ability to learn from huge amounts of data and create predictive algorithms.

If you’ve ever heard that AI allows computers to learn over time, what you were probably learning about is machine learning. Programs that use machine learning analyze data sets to find patterns that will help them achieve a goal. As they analyze more data, they are able to identify patterns and trends which allows them to adjust their behaviour to reach their goal more efficiently.

The data that could be anything can be marketing software full of email open rates or a database of baseball batting averages. Machine learning is a form of artificial intelligence that allows computers to learn without being explicitly programmed. This is similar to how young children learn, by experience.

Natural Language Processing

Bots can be made more sophisticated through natural language processing which allows the bots to understand text or voice commands. For example, when you talk to Siri, your voice is turned into text, the query is done through a search engine, and the response is in human syntax.

Both spell check in a Word document and translation services on Google use NLS. NLS can be used to detect humor and emotion.

Semantic Analysis

Semantic analysis is the process of understanding the meaning of a text. This can involve looking at the individual words, phrases, and sentences to determine their meaning, as well as understanding how the text as a whole fits together. But it also refers to building language within a cultural context.

In other words, a machine with natural language processing capabilities can probably understand human language and figure out the contextual clues needed to understand idioms, metaphors, and other figures of speech. As the AI-powered marketing applications are getting better in areas like content automation, semantic analysis can be used to create blog posts and ebooks that look like they were written by a content marketer.

Supervised Learning

This is opposed to unsupervised learning, in which machines observe data and attempt to detect patterns by themselves. Supervised learning is a type of machine learning where humans input specific data sets and supervise most of the process, as opposed to unsupervised learning where machines observe data and try to detect patterns on their own. With supervised learning, the sample data is labeled and the machine learning program is given a specific goal to work toward.

Training Data

The training data is the data that is used to teach the machine learning program to recognize patterns. After the machine learning program is given initial data sets, it tests for accuracy by comparing the patterns it has found to additional data sets.

Unsupervised Learning

Unsupervised learning is a type of machine learning that uses very little to no human involvement. The machine learning program is fed data and left to find patterns and draw conclusions on its own.


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