Regardless of what type of marketing tactics you use, content marketing should be part of your process, not something separate. Quality content is part of all forms of marketing. Search engines reward businesses that publish quality, consistent content. Successful PR strategies address issues readers care about, not their business. For PPC to work, you need great content behind it.
- Content marketing is about attracting an audience to an experience (or ‘destination’) that you own, build, and optimize to achieve your marketing objectives.
- There’s product content, sales content, customer-service content, event content, employee-generated content, marketing and campaign content. Even advertising is content.
- Content strategy is a sub-discipline of user experience (
“This first definition looks at content in general. Michael Brenner’s post is one of the top-shared posts on our website in the past year, and the premise is simple yet important. Marketing content does not equal content marketing. He explains:”
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