With Maturity Comes Results for Australian Content Marketers [New Research]


More experience means more content marketing success for Australian marketers. That’s just one of the key findings in the new Content Marketing in Australia 2017: Benchmarks, Budgets, and Trends report from the Content Marketing Institute, a UBM company, in partnership with the Association for Data-driven Marketing and Advertising (ADMA). 56% of Australian marketers in the sophisticated/mature phase of content marketing consider their organization’s approach to content marketing to be extremely or very successful, compared with 25% of the overall sample and 3% of organizations in the young/first-steps phase.

Key Takeaways:

“To succeed with content marketing, you need to be committed — and truly believe in — the benefits of content marketing.”


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