Artificial intelligence is always being improved. There are many opportunities for this technology to benefit people. Marketing is apparently one of these. This tells you how the two are related. It is obvious that artificial intelligence is going to change the business world in many ways, some of which we have not yet considered.
- Digital technologies are at the center of everything. The ability to act smarter and move faster determines whether a business flourishes or flounders. Yet generating greater value for customers while producing new efficiencies for an organization requires more than sophisticated devices, systems, and data frameworks.
- To be sure, artificial intelligence (AI) is advancing rapidly. The introduction of mathematical algorithms that customize, contextualize, and act on data in smarter and better ways is changing the business and marketing landscape.
- What’s more, the ability for machines to learn over time and adjust the underlying algorithms and actions is advancing.
“In fact, analytics is perhaps the most advanced and mature use for AI within marketing. Most retailers have turned to big data sets to contextualize and personalize messaging–though results vary.”