How Experiential Marketing Fits Into The Customer Experience

Customers react better to experiencial marketing when you can make it relevant to them but how does one go about doing this? Marketing an experience is harder than marketing a physical product in some ways. There are great tips here which can help but it also takes a lot of knowledge about what you’re wanting to sell.

Key Takeaways:

“While it is true that experiential marketing’s origins are in event marketing, the discipline has become so much more than that.”