Customers react better to experiencial marketing when you can make it relevant to them but how does one go about doing this? Marketing an experience is harder than marketing a physical product in some ways. There are great tips here which can help but it also takes a lot of knowledge about what you’re wanting to sell.
Key Takeaways:
- Experiential marketing is a term I’ve seen thrown around a lot over the past few years, and many marketers use the term to equate with customer experience (CX).
- As CX inches toward mainstream acceptance, many brands are jumping on the CX bandwagon. And at many companies, CX sits in the marketing organization, so I understand how the terms get confused.
- Great CX is all about ensuring a customer’s expectations and wants are met, their expectations align with a brand’s value proposition/brand promise, and this understanding of CX is transparent across the brand’s entire organization.
“While it is true that experiential marketing’s origins are in event marketing, the discipline has become so much more than that.”