5 Ways Better CMO and CIO Alignment Drives Business Growth

You are probably well aware that the potential profitability of your organization rides on the consumer perceptions you provide. However, you may not know that there’s some relationships in the suite you have to manage right before you can deliver on some great consumer experiences.

Key Takeaways:

“Because the digital landscape changes so quickly, and marketing is under pressure to quickly adapt to consumer needs, CMOs have found it difficult to wait for IT to test and approve their requests.”