Marketing Issues That Have Ethical Implications

There are many marketing techniques that aren’t exactly ethical. Some of them are stereotyping, subliminal advertising and targeting audiences that can serve from stereotyping. Something that many people do is send you a worse product than advertised, and count on incorrect postage costs on refunds funding them. They are clever strategies but are unethical.

Key Takeaways:

“In the same way that the use of racial or ethnic groups in advertising can serve to stereotype them, the absence from using these groups in marketing in a multiethnic society can create image and identity problems among those that are excluded.”