Marketing these days is starting to become more personal. To have success you must learn how to make the customer experience more personal and a better experience. Serving customers to convenient and subscription-based service will help you succeed as people are more naturally comfortable with something they can anticipate. Spend money on improving the customers’ experience.
- Forward-looking CMOs see the emergence of B2Me as an opportunity and are looking to transform their marketing operations accordingly.
- One of the most important platforms for this change is personalization. Consumers are increasingly willing to share data in exchange for personalized attention. Innovative brands are tapping into this trend to deliver compelling consumer experiences (CX).
- Living creative capabilities enable the organization to continually exceed consumer expectations and keep pace with the speed of content production required.
“Tomorrow’s market leaders will be companies that accept the efforts of consumers to shape their own brand experiences. Such companies will engage continually with consumers and, in the process, map what Accenture Interactive calls the “customer genome.””