Is Your Organization Ready For Marketing?s ?New Normal??

Marketing these days is starting to become more personal. To have success you must learn how to make the customer experience more personal and a better experience. Serving customers to convenient and subscription-based service will help you succeed as people are more naturally comfortable with something they can anticipate. Spend money on improving the customers’ experience.

Key Takeaways:

“Tomorrow’s market leaders will be companies that accept the efforts of consumers to shape their own brand experiences. Such companies will engage continually with consumers and, in the process, map what Accenture Interactive calls the “customer genome.””