If you’re concerned with the ROI on your marketing schemes, you are not alone. When you spend money on marketing, you obviously want the best results possible, but if you arent using this trick, you’re likely missing out on the results that you want. The information here helps you learn the biggest reason your ROI is low and your marketing isn’t paying off.
- Marketers—the good ones at least—get fixated on ROI, their return on investment. Hypothetically, it’s the single greatest metric you have to determine a campaign’s effectiveness.
- A couple years back, Wordstream wrote a post that noted the “average” conversion rate is about 3-5 percent, so that’s what most people shoot for.
- However, some businesses can attain conversion rates of 10 percent or higher—more than double the average rate considered successful.
“If you follow these tactics, you should be able to prevent yourself from falling into the trap of complacency in marketing.”