To keep up with a rapidly changing digital world, marketers must rethink and reinvent their approach. Digital transformation must come to either the products or the company. Customer experience is critical and creating that experience has caused a shift in technology ownership within organizations. Digital advertising and predictive analytics must be top initiatives for organizations looking to transform for a modern digital age.
- Transformation continues to be both the biggest buzzword and the biggest trend that any industry will face right now, and it’s in large part because customers are demanding a more connected, continuous, transparent, and hyper-relevant experience with a brand.
- Strong CX efforts become even more critical within the B2B space, where lengthy decision cycles, multiple layers of stakeholders, and constant innovation make buying decisions extremely complex.
- Gartner’s 2017 CMO Spend survey predicts that digital advertising will be a top initiative for high tech organizations, which will present both opportunities and challenges for marketers due to the fast-paced and ever-changing landscape of digital advertising.
“Transformation is overwhelming, complex, and not achieved overnight.”