A CMO’s View: Denny’s purpose-driven marketing puts spotlight on brand’s revitalization efforts

Denny’s has been changing their marketing strategy in order to better reflect the reasons why Denny’s was opened in the first place: to feed people. Denny’s wants to be America’s modern diner, and the brand has been taking some big steps toward being more present in the lives of Americans, such as becoming more involved on social media. It has also pledged to accept diversity and work to show that diversity in their business.

Key Takeaways:

“According to the CMO, his brand has learned to embrace this diversity and use it to fuel Denny’s social media efforts.”