Great books about understanding the consumer
Competing against luck by Dr. Clayton Christensen, Taddy Hall, Karen Dillon, & David Duncan
This piece will help you learn how to develop products and services that solve the problems your customers are facing, or what is known as the Jobs-to-be-done theory. You can find more information on this topic by searching for #JTBD on social media. This is a new approach that focuses on helping customers complete the jobs they need to do, rather than just on creating products or services.
The authors emphasize the importance of understanding the consumer and their behavior. Having analytics can help you see which aspects of your product are being used by customers and which ones are being ignored so that you can make better decisions about how to improve your product. Additionally, analytics can give you insights into why customers are using or not using your product so that you can make changes to improve conversions. When you compete against luck, you can learn a lot about the new Generation of progress that is consumer-based and driven by digital technologies.
The Brand Flip by Marty Neumeier
You will have a new perspective on branding after reading this book. Neumeier’s ideas about brand power will require you to interact with clients differently, as they are the ones in charge. He believes that marketers and agencies are not the only driving force behind branding- it is something that the customer must engage with and be empowered to do.
Building a Story Brand: Clarify Your Message So Customers Will Listen, by Donald Miller
This article is a must read for content marketing enthusiasts who want to broaden their marketing strategy and for anyone who wants to understand how storytelling can improve their connection with consumers. According to Miller, effective communication for a brand requires seven components that must be satisfied.
The strategy that Miller uses will change how potential clients see you and how you present your brand.
Marketing: A Love Story: How to Matter to Your Customers by Bernadette Jiwa
For anyone who doesn’t know, Bernardette Jiwa is a business blogger who won Australia’s Best Business Blog in 2012. Already a successful author, she demonstrates the importance of brand storytelling and how it can add value.
If you’re looking for a book that will help improve your marketing skills and give you a better understanding of how to foster customer relationships, then Marketing: A Love Story is a great choice. This book will explain how to make your ideas resonate with a new approach.
Books for startups and entrepreneurs
Designing Brand Identity by Alina Wheeler
This book is a bestseller that will show entrepreneurs how to expand their businesses using a five-phase methodology. This book is based on data from over 50 case studies and provides an in-depth analysis of brand identity. Wheeler has researched how to create a designed and holistic marketing strategy that will improve your brand identity.
The fourth edition of this book will be published soon, and it will include the newest branding techniques for online marketing. The author has taken into account social media, up-to-date data on global markets, and the key towards virtual branding.
Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too by Gary Vaynerchuk
The key to personal brand according to this dissertation is social media platforms. It states that by using platforms such as Twitter and Facebook, you can reach out to potential employers and demonstrate your personal brand. This is another book from Vaynerchuk, a bestselling author and marketing professional, that promises to be successful. After the amazing Crush it! The author showed us how to put the customer at the center of our marketing in 2009.
This title is for anyone who wants to improve their brand, whether it’s a small family-owned business looking for a bigger customer base, or a startup well into their financing rounds. Vaynerchuk gives clear and straightforward advice about each aspect of social media, for digital marketers. He encourages anyone to reach another level, with only a few tips on innovation.
What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint by Nicholas J. Webb
Do you think you know your clients? Well, think again. The author, Nicholas Webb, makes you realize that the consumer is not a simple, one-dimensional being, but a complex individual with many different sides. You need to put in the effort to get to know this person. Webb gets back to basics with two central questions: What do your customers love? This title asks businesses to rethink the way they interact with customers, and provides an excellent starting point for doing so. If you take the time to study your customers, you will be able to learn valuable information that can help you keep your business running. This book provides a step-by-step look at the tools and resources available to the reader and is a must-read!
The 1-Page Marketing Plan: Get New Customers, Make More Money, and Stand Out From the Crowd by Allan Dib
The bestseller title by author Allan Dib has a clear message for you: Planning. Planning for yourself, and not following big business marketing. Dib’s one-page marketing plan is designed to help businesses of all types get started on achieving their goals.
The author has starting and growing understand of businesses in different areas and industries and devised this strategy, making it a pretty straightforward affair.
Epic Content Marketing by Joe Pulizzi
Joe Pullizzi, the founder of the Content Marketing Institute, has written a book explaining how to efficiently convert leads and prospects into customers by providing them with engaging content that they want to consume.
The key message from this book is how to develop stories that will engage and impress your clients. This text contains extensive research and six principles that any business should follow to be considered a reliable expert in its field.
Made to Stick By Chip Heath & Dan Heath
The Heath brothers are New York Times bestseller authors who have written a great book about the anatomy of ideas. It helps one to understand why some ideas are memorable, while others are forgettable. This book is a must-read for anyone who wants to be more creative. It is engaging and provoking, sometimes hilarious, and deeply relevant to today’s world.
The book contains stories of successful marketing campaigns as well as 6 principles for creating a lasting impression with your marketing message. It also dives into what makes an idea memorable, such as simplicity, unexpectedness, and emotion.
Conversion Optimization The Art and Science of Converting Prospects to Customers by Khalid Saleh & Ayat Shukairy
This book provides a practical, step-by-step guide to attracting online clients, from initial contact to finalizing sales. Conversion Optimization can help anyone who has an online presence improve their business.
The authors will provide you with data that will be useful for marketing, copywriting, design, user-friendliness, and data analysis of your landing page. You need to learn how to appeal to your specific target audience in order to increase your conversion rate, whether you have a small business or a large one.
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley
Handley argues that writing well is more important than ever. The way a brand is perceived can change based on the style of writing under a caption on social media. If a caption is boring, it can make a fresh and interesting idea seem dreadful and forgettable. It can make the public feel sympathy, trust, anger, or laughter.
This book will improve your digital writing skills with amazing strategies. We’re not just talking about SEO, but also about the messaging and branding that a company can have. This includes identity and indirect communication.
No matter what job you have or what skills you trade in, understanding the world comes from having information. A holistic approach to knowledge can help you become a better person, friend, sibling, parent, son, or daughter. We encourage you to read our picks not only to become a better marketer or creative, but also to become a more informed, engaged, and interested citizen of the world.
THE PROBLEM: YOUR BUSINESS ISN’T GROWING AS FAST AS IT SHOULD!
Your sales have stagnated or decreased, and you cannot figure out why. Discover what is holding you back from achieving predictable sales growth in your business.
If you want to grow your business, you need a proven plan and framework. That is what you get with the 2X Your Sales Discovery Session.
Want to learn about a formula for Predictable Growth that will put your business on a 90-day path to 2X Your Sales?