Social media is the most effective marketing and advertising tool these days. There is solid evidence that people love using social channels. There are approximately 2 billion monthly active users on Facebook who spend more hours per day on the platform than any other website. Since it is sensible to use Facebook as a marketing and advertising platform, that is what many businesses do.
At least 79% of Americans use Facebook, making it the most popular social media platform. Roughly 60 percent of US residents use Facebook several times a day, according to a new study.
A Facebook landing page is necessary for a successful Facebook ad. You need to find a way to make your message stand out so that people will want to click on it, but once they do, you need to make sure that you can hold their attention.
I will show you how to create a landing page for a successful Facebook ad campaign.
But first, let’s start with the basics.
What is a Facebook landing page?
A Facebook landing page is a dedicated page designed to convert visitors from a specific pay-per-click (PPC) Facebook ad. Landing pages are designed to be the destination of your Facebook ad. They are different from other pages on your website because they are made to complement your ad.
Using a Facebook landing page as a standalone page or custom tab within a Facebook Business Page can be beneficial. We are going to spend today creating Facebook landing pages for the tabs within a Facebook page. This will help bring in traffic generated by an advertising campaign.
Why you should make a Facebook landing page
We already know that every ad campaign should have a personalized landing page that meets the user intent.
Why create a Facebook page instead of a standalone website?
Many people depend on Facebook as their only source of information and news about the world, and they have no desire to leave the site. Even though they might not like being redirected to another website, they would still read a page that is similar to the one they are already on. I am talking about a page on Facebook that is hosted by Facebook. This is the platform where they saw the ad.
In addition to this campaign, you may have others. Maybe there are many other campaigns to follow. If you want to save time and money, you should use a free and easy-to-set-up platform like Facebook for your audience instead of having to pay for things like domain names, hosting, and website development.
This means that it is simpler to create a landing page on Facebook than on other platforms.
Of course, it is much easier to do it on someone else’s platform.
What are the two halves of the Facebook advertising puzzle?
All the work you put into the ads manager, including choosing the bid, targeting options, audience lists, location, and language, happens in the background. It’s not what the user sees.
Creating an optimized Facebook ad will not get you advertising conversions. Even if a user clicks on an ad, that doesn’t necessarily mean they will take the desired action, such as making a purchase. If you want to improve your chances of converting a user after they click on your Facebook ad, make sure to link it to a personalized post-click page that is relevant to what they clicked on.
If you want your social media ad campaigns to be more effective, you should create message-matched post-click landing pages. This will help increase conversions and ROI. The page that shows up after a user clicks on an ad should tell the same story/message as the ad did to make the user more likely to convert.
Do not direct your audience to your Facebook page or website homepage after they click on your ad. According to research, 31% of advertisers are losing potential leads by doing this.
To be successful in Facebook Advertising, you need to optimize your ads and connect them to personalized post-click landing pages. Let’s take a closer look at the different types of Facebook ads that advertisers can use to promote their offers.
Promote post-click pages with multiple Facebook ad formats.
Facebook provides advertisers with the ability to target new audiences and reach previous website visitors through a variety of Facebook ad types.
Link click ads
The type of ad you typically think of when you think of Facebook ads is a link click ad. These ads help promote various offers and direct visitors to post-click landing pages. For example, right column, news feed on desktop, and news feed on mobile You can place Facebook link click ads in several places, such as the right column, the newsfeed on desktop, and the newsfeed on mobile. You can use this to show the same ad to your target audience in different places.
Link click ads can be placed in several locations, including the right column, desktop news feed, mobile news feed, and Instagram.
Boosted page posts
The following is a text about Facebook’s post reach. Every time a Facebook user posts something, the network gives them the opportunity to make the post more visible to others through a “boosted post.” Selecting the “boost post” option will let you chose who you want the post to be shown to and how much you want to bid.
Boosted page posts look like ordinary posts, but they have a ‘sponsored’ note at the top.
Facebook’s video ads are similar to link click ads in that they take the user to a dedicated landing page. With link click ads, you’re limited to using an image to get your point across. Video ads let you include a video, which can be much more effective in getting your message across.
Video ads are a great way to add personality to your brand and make it more relatable. They can also help your ad stand out among other ads because of the motion and movement.
Facebook lead ads enable you to collect leads without having to leave the Facebook platform. Lead ads look similar to Facebook ads, however, after the ad click, instead of taking the user to a dedicated, they see a form that’s already pre-filled with the information they’ve entered in the network:
Advertisers can use lead ads for the following purposes:
- Collect email sign-ups: You can use leads to get subscribers for your email newsletter. Commonly requested user information in this category is email and gender.
- Manage inquiry forms: Use lead ads to ask questions from users about their interests, and follow up with them to provide the requested information and make a sale.
- Offer deals or promotions: Lead ads also work well to offer users special deals and promotions.
Facebook messenger ads work with the help of Facebook bots, which have the ability to deliver news and send promotional content — however, the user needs to start the interaction, and ad content needs to be sent within 24 hours.
An ad format that allows you to showcase up to 10 images and/or videos, headlines, links, and call to action buttons in a single ad unit.
If you are looking to showcase multiple products/services, carousel ads are a great option. Ads that look like a carousel are available to show on a desktop news feed, mobile news feed, right-hand column, Instagram, and the Audience Network.
Dynamic product ads
The purpose of dynamic product ads is to remarket to users who have already taken action or shown interest in your product. This is done by targeting them with ads that are perfectly timed based on their past actions or inaction.
To start showing dynamic product ads, you only need to upload your product catalog and set up your campaign once; it will then keep working for you indefinitely. Dynamic ads use current product information and prices to target the right people for each product.
With dynamic product ads you get to:
- Reach out to more shoppers: Show people products that are tailored specifically for them, their interests.Whether or not they have been on your website, post-click landing page or have used your app.
- Complete the Sale: Retarget visitors to remind them of the items they viewed but haven’t bought yet.
- Contact people across devices: Have the chance to reconnect with visitors on desktop or mobile, wherever they originally first interacted with your products.
Facebook has created a new ad format called Canvas which is designed to be very engaging on mobile devices. Canvas ads are designed to load quickly and capture the attention of the viewer.
Canvas ads allow you to include videos, photos, and carousels in a single ad. Canvas ads look like regular news feed ads when you first see them. However, when clicked, the ad opens up to cover the entire mobile screen:
Canvas ads allow people to interact with brands on Facebook by clicking, scrolling, swiping, and tapping. These ads deliver a “microsite-like experience” that is similar to a website.
Canvas ads can be created in the following layouts:
- Grid layout: You can showcase products in a grid layout so users can browse more of your products from a single ad.
- Lifestyle layout: Allow people to explore your products in action by featuring them in photos.
Facebook ads that allow users to easily discover, browse, and purchase products and services on their mobiles. Collection ads show users a full-screen experience using the Canvas format. It encourages engagement and makes people want to click and eventually buy.
Page owners can promote up to five products at a time within these ads You can promote up to five products at a time within mobile news feed ads.
Mobile app install ads
Facebook’s mobile app install ads allow you to connect and engage with consumers who are more inclined to install and utilize your app. You can promote your mobile app Install Ads across Facebook, Instagram, and the Audience Network.
The ads can be linked to the App Store, Google Play, and Kindle Fire store. So people can immediately download your app. However it’s better to direct visitors to an optimized post-click landing page:
Creating an effective landing page is more than just using a professional tool or having the right coding skills. You’ll also need to take care of issues your success may depend on, such as:
1. Responsive design
We all know how important the mobile community is. This means that your Facebook ad should be designed with a mobile user in mind, as they are more likely to follow through on it. You need to make sure your landing page is mobile responsive.
If you’re creating a website yourself, you’ll need to be aware of how to format it for good search engine optimization. Luckily, there are plenty of tools and resources available to help you with this.
2. An enticing offer
Usually, a banner ad carries a deal. A call to action that should entice your audience and convince them to follow your link. The landing page should match the expectation set by the banner ad, and give the viewer the information they were searching for.
3. A sub-headline
When it comes to content marketing and advertising, having headlines that are clear and to the point is one of the best ways to convince your audience that you can deliver on what you promise. Text that is divided into specific sections with headlines is easier to notice and understand.
4. A powerful call to action
Nothing speaks louder in advertising than a CTA. You can choose the right CTA copy by making it visible, readable, and understandable in as few words as possible. Place it on the right part of your page for the best results.
Ensure that all of the small details on both the banner and the landing page are accurate and truthful. It is important to be honest and not make promises that cannot be kept. Make sure that your offers are legitimate and trustworthy. Don’t make them seem too good to be true.
6. Other details
Think about what your audience may need or want based on your offer. Your contact information should be visible, legible, and easy to find if someone needs to follow up with you via email or phone. To avoid overwhelming your audience, keep distractions to a minimum and use visuals sparingly. You can create a sense of trustworthiness or success by demonstrating social proof.
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