Video is becoming increasingly popular, with more and more brands and websites producing content in this format.
As video content becomes more popular on social media, it’s important to make sure your content marketing strategy includes engaging video content.
But don’t just take my word for it! Virtually all marketers say video content gives them a good ROI. Here’s why. Because it:
- Builds brand awareness
- Helps connect with your customers
- And gives you more conversions
That’s not all, either.
Video marketing is a great way to connect with your audience. It’s also an effective method for increasing search relevance. People are more likely to remember and engage with a brand if they can see a human face associated with it, rather than feeling like it is faceless and anonymous.
Think about your own browsing habits. You are often compelled to watch a video even if you had no intention of doing so from the get-go. Did you ever watch a fun, quirky, and informative video while you were eating or taking a break from work?
On average, people watch more than 1.5 hours of online video content per day. You should use social video to reach people on social media, since they check it frequently.
What Are The Benefits of Creating Video Content for Social Media
If you’re not using video content as part of your strategy, you’re missing out.
Why? As I said before, videos are a great way to get your brand out there, to interact with potential customers, and to turn viewers into leads or sales.
Video Builds Brand Awareness
Most of what you produce is probably only published in one place. Written content, such as blog posts, is an essential part of your marketing strategy. However, this type of content often only appeals to a narrow segment of your target audience.
You are probably sharing your written content on different social media platforms. The downside is that people don’t share written content in its entirety. Small pieces of text from a blog post are great for tweets and Facebook posts, but you’re really trying to get people to click through to your full post.
However, video content is more interchangeable across platforms. A video that is uploaded on YouTube can be easily watched by viewers from any device or location. It can be added to your website, played on social media, and easily shared.
People like watching videos because they are easy to share and consume.
If you are ever looking for a “how-to” guide, you will probably find it easier to follow the instructions that are in a video, rather than text.
You can attract a specific group of people to your brand who would not have been interested otherwise. Some people don’t like to read, but they don’t mind watching. You can use this to your advantage by bringing awareness of your brand to a group of people who you weren’t able to reach before.
Videos are a good way to reach different types of learners and to appeal to different types of content preferences. This has led to a 54% increase in brand awareness for video marketers.
Videos Boost Conversions
Although your writing may contain a lot of personality, it is not the same as hearing you speak and present the same ideas.
Humans are visual creatures; that’s a given. A video is like a chat with a friend. Using visual cues and being aware of nuances can help make you more trustworthy and relatable to viewers.
What’s that mean for your brand?
An increase in conversions, that’s what!
Video is more personal than text. Your audience can see who you are and connect with you more easily. The level of trust increases, resulting in a higher likelihood of conversion to a lead or sale.
Don’t believe me?
After watching a brand’s video, nearly four out of every five people say they’re more likely to buy the product or service.
Video Content Helps Organic SEO
You might not think it at first, but creating and sharing video content can actually help improve your organic SEO.
Search engines, such as Google, give more weight to websites with video content when determining relevance to a user’s search. Your website is 53 times more likely to show up first on Google if it uses embedded videos.
Not only is it easy to get visitors to your website, but it’s easy to drive them there. How often have you been sent a link to a useful or funny video, only to follow up by visiting the creator’s website in search of more?
The ranking of a website on Google can be improved by adding video because it increases the amount of time people spend on the site.
If you want your videos to be shared across social media, make sure they’re engaging and worth watching.
The best way to stand out on social media is to be personal. Videos are a great way to show the human side of your business. After all, people like talking to real people. Video is a great way to connect with your audience on social media. It allows you to show your personality and leave a strong impression. As we now know the reasons why social media videos are beneficial, lets explore the five most effective video types.
#1: Tips & Tricks Videos
Some tips and tricks on how to make videos that are quick and educational for your social media followers. Wistia creates short videos to teach their audience about video marketing and production and is a big hit on social media. Educational content is a great way to get people’s attention on social media. Reasons why tips and tricks videos are great:
- helps build trust quickly
- establishes your brand as an expert in the field
- easy to digest and share on social media
#2: Company Culture Videos
A company culture video is a great way to increase social media engagement levels. Videos are a great way to make your job postings more engaging and to help you stand out from the competition. They can also be used to show off your brand and give potential applicants a taste of what it’s like to work at your company. When considering prospective employers, people frequently consult the company’s social media accounts to get a sense of the business and how its employees interact. Videos posted on social media can give viewers an accurate depiction of a company’s culture, from the comfort of their own homes. Here are four types of videos you can create to show off your company culture on social:
All you need is a camera, a vision and an ability to tap into popular culture. To make a cultural crowdsourced video, all you need is a camera, an idea, and the ability to tap into popular culture. We asked employees to record a short clip for us to use in the video. We encouraged people to use their phones so it would be easy to do.
If you want to learn about a business, a great way to do so is to hear from the people who work there. It is important to make the interview feel less staged and more authentic. To paraphrase this text, you could practice speaking with your subjects ahead of time, but not give them specific lines to read off. A B-roll montage is a super awesome video because the bar is so low. A B-roll video can be used to show off your company culture or promote a specific job post on social media channels such as Facebook, Instagram, or Twitter. The shorter length and exciting content of these videos make them perfect for social media platforms where users don’t always have their audio on.
Another type of video you may come across is the slice-of-life style video. These videos provide a look into someone’s life, and usually follow them around for a day or week. We’ve all heard the phrase “show, don’t tell.” This concept is very important when making authentic company culture videos. You can show potential new hires what it is like to work at your organization by posting simple videos on social media.
#3: Account-Based Videos
As we mentioned before, a fantastic way to distinguish yourself on social media is to be personal. There is nothing more personal than a video dedicated to a specific brand. The videos that take longer to make are not dedicated to mass audiences. But hashtags are a great way to get some attention from specific brands or customers you’re looking to reach.
#4: Influencer Videos
The next type of videos that work well on social media are videos with influencers. People in the B2B world are interested in hearing from experts and people who have a lot of influence in the industry. You see blog posts about experts giving tips and advice almost everywhere. Influencer videos are a great way to get your brand out there if you are just starting out. This is because people do not know who you are or your employees yet, so they would not be as likely to be excited to see you in a video. If you manage to target the correct influencers, they will pull in the appropriate audience. It also makes you look more credible and saves you time on promoting your content. An influencer’s tweet is often worth 50 tweets from a company’s account.
Finding the right influencers You might ask – but how do we find these influencers? With Mention’s influencers dashboard, we are able to see all of the VIPs talking about our brand, competitors, or industry. Since they were already talking about us, it’s likely that they would say yes.
Influencer outreach can be a long and difficult process. The best way to reach out to them is through email or Twitter. Use this opportunity to practice You can use this opportunity to practice writing catchy subject lines and pitching your ideas in a short paragraph. This will help you hone your skills so that you can be more successful in the future.
#5: Product Explainer Videos
Lastly, videos that explain products are another great type of videos that work well on social media. Social media platforms are a useful tool for providing people with information about your business and creating a positive image for your brand.
A well-written product video script is essential for a successful video, just as a good script is essential for a successful movie. An obstacle or challenge should be placed in front of the customer and it should be discussed how the product helps people to overcome that obstacle. Remember that your customers only care about themselves, not about you or your products. If you want others to care about you, the best way to do it is to show them that you can solve their problems.
The tone of your video should represent your brand voice. This means that depending on what you are selling, your video’s tone might be different. For example, if you are a dating app, you should sound fun and flirty. We want to emphasize that Mention is easy to use, so we’ve chosen a conversational, straightforward tone that doesn’t use any jargon or corporate terms.
So there you have it. Five types of videos that you can create for social media. If you feel overwhelmed or stuck about what to do next, start with whatever feels most natural to your brand and go from there.
If you want to improve your social media marketing strategy, start creating more engaging video content. It’s better to not need a professional video studio to produce video content your audience will care about. You can often accomplish what you need to using only a smartphone.
To create successful videos, it is important to be genuine, focus on content your audience will find useful, and use social media platforms to share your videos.
Engaging video content will improve brand awareness, connect customers more easily, and convert sales and leads more effectively.
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