Emotion Analytics Could Help Put Marketers In A Good Mood

Emotional analytics are helping marketing professionals eliminate guess work when deciding what parts of their content will work with their audiences. Emotional analytics is the process of recording and analyzing emotional responses to ads. This allows marketers to be ultra-precise in their creative content and create products and campaigns that are truly consumer centric. While there has long been software to predict emotional responses to content- now marketers are using real life responses.

Key Takeaways:

“Effective stories deliver an emotional arc, whereby sadness, confusion, or concern in subjects doesn’t mean an ad isn’t working—in fact, it can mean quite the opposite.”