Make 2017 the year of the now for your marketing plan. Try focusing solely on the next step. Avoid throwing aside what works today for what may work later. Staying present provides efficient means for steady progress in improving audience engagement. These small steps provide easy to manage means to marketing success.
- The real problem arises when we start projecting what we want to happen, and eventually that projection morphs into what we expect to happen. T
- Big-picture psychological stuff is interesting, but focusing on the present has plenty of practical value.
- So focus on what you can do today to build better relationships, connect with your audience, and improve your marketing in every phase.
“Staying in the present also allows you to seize the initiative and connect with your audience on their terms.”