Cross-Selling and Upselling: How They Differ Yet Work Together

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A customer’s revenue potential doesn’t end after they make a purchase. There are plenty of ways to make more money from a customer after their initial purchase, and using strategies like cross-selling and upselling can help you take advantage of those opportunities.

A survey of more than 500 sales professionals shows that those who upsell and cross-sell say it drives up to 30% of their revenue.

What is cross-selling?