Small business owners have unique needs, and they look to certain larger brands for trustworthy content and support. A recent study by Alignable Inc. found that Amazon and WordPress are two of the most trusted brands among small business owners. Instagram and FedEx also scored well in the study. The study identified the least trusted brand as Yelp, with Angie’s List, YP, Comcast, and Groupon all ranking in the bottom ten.
- Amazon and WordPress are among the most trusted brands among small businesses.
- But what Alignable maintains may be most interesting about the latest results is the narrow group of categories into which the 10 most popular brands fell.
- Alignable’s latest small and medium sized brand ratings reportedly included input from over 15,000 small and local business owners.
“Alignable regularly tracks brand ratings and reviews from small and local business owners in real-time, so you can see which brands are trusted by business owners versus which ones are not.”