Plenty of organizations look past the value of deep, contemplative thought in favor of intense chasing better bear traps and quick, superficial fixes to serious business problems. Marketers are especially notoriously guilty of this. Read on to learn the tricks they use to swindle you into buying!
- All too often, we skip reflection and contemplation in favor of bite-sized information and fast processing. The former tends to inspire eureka moments that informs brilliant creative problem solving; the latter often leads to superficial and predictable solutions.
- At the October ANA Masters of Marketing conference, P&G’s Marc Pritchard told marketers that the industry, in general, is spending too much time on measuring ads and not enough time on creating quality ones.
- If you look back at history, even more than solely a “wanderer,” a flâneur ran contradictory to capitalist ideals. In the 19th century, being a flâneur was a form of intellectual protest against an increasingly capitalistic time.
“Working across all disciplines, the flâneur operates like an in-house journalist, muse, and gadfly, bringing healthy doses of inspiration, skepticism, and critical thinking to the work.”