Read on to learn about an author who spent a weekend at a friend’s cabin. His friend is a 40-year-old bachelor. His place has a basement bear cave that looks like it came out of a movie. Directly in the middle of it is a massive Maker’s Mark jug with his name on it. Read on to see pictures of this beautiful home!
Key Takeaways:
- Nowadays, many leading brands are trying to add something to their customers’ lives. Whether it’s convenience, exclusivity, or utility, we’re seeing the emergence of a new model: brand as a service (BaaS).
- The reason they can do so is, of course, the cloud. The big majority of new solutions take advantage of scalable, cloud-based software and a data orientation that enables them to take their services to the next level.
- Wunderman’s recently released study on Wantedness showed that 79% of consumers want brands to adapt to their needs. In other words, loyalty is no longer something a customer does for a brand.
“BaaS has completely changed the competitive landscape. Today, 87% of consumers measure and compare your brand against the best.”
http://www.cmo.com/opinion/articles/2017/1/31/tlp_the-rise-of-brands-as-a-service.html