The Only 10 Sales Motivation Techniques That Work

Free illustrations of Career

The start of a new sales period is an exciting time for all. New goals are set and new strategies are created for achieving them.

However, over time, the motivation to make sales can dwindle, and sales team members may just go back to their regularly scheduled programming of crossing things off their to-do list and calling it day. The best way to overcome the feeling of being lethargic in the middle of the day/week/month is by being proactive and motivating yourself.

Even the most productive and inspired salespeople need some motivation from time to time. The need for encouragement shouldn’t be viewed as a sign of weakness. Instead, it should be viewed as a common side effect of doing the same job day in and day out. Employee burnout is a serious problem, and people are looking for jobs in an environment where they will not reach that point.

How to motivate your sales team

If you want to motivate your sales team, try using some motivational quotes. How important something is shouldn’t be based on how it is described with words. After all, actions speak louder than words.

This guide provides practical ways to motivate your sales team so they can sell more.

A strong sales team is necessary for a company to grow steadily. You will need to work hard to ensure that your sales team is efficient, coordinated and motivated. Oftentimes, teams struggle with getting their sales team to match their level of motivation and drive.

Even if you are very organized, it is not useful if you do not have motivation.

So how do you foster that sales team motivation?

We will now look at some of the best ways to stay motivated while selling.

1. Get to know the team and build relationships

It’s important for sales managers to understand both how their sales team functions as a whole and the individual strengths and weaknesses of each team member. Knowing this information can help managers develop strategies that maximize the team’s overall effectiveness.

Watch each person on your sales team, and see how they work together as a group. identify the challenges and goals that are specific to each person. Save time to talk with your employees about why they came to work for you, what inspires them, and how you can support them.

Don’t make this a one-off interaction. As a leader, you need to give your team members consistent check-ins to make sure that they have what they need in order to work at their best. You could ask your colleagues directly how you can help to create a trusting workplace environment.

Getting to know more about your colleagues can give you a better idea of how they work best, what their strengths are, and where they may have weaknesses. This allows you to put people in positions where they will be most successful.

Although your team should operate like a machine, the people within it are human. Just because they are not robots does not mean you should not build and foster relationships with them.

Having a close relationship with the people you work with has its own rewards. Having a positive attitude and maintaining a positive environment will help the team to be more productive.

2. Focus on key sales activities instead of results

Most companies focus on the end result of sales, rather than on the key sales activities that play a crucial role in achieving that result. This makes good business sense. Even though you can affect the final outcome, you can never fully control it, so concentrating only on sales results can be worrying for sales representatives and managers.

For example, salespeople can control what they say during a call, and how much they talk compared to how much they listen. The final decision of whether or not to buy what you offer lies with the person on the other side of the line.

If you want to encourage your salespeople, focus their attention on how they approach each customer, so they get the most out of each call, rather than just worrying about the end result.

3. Set short term goals

There is value in communicating long-term sales goals. If you show your sales team their potential accomplishments, they will be more motivated to achieve them. This is because they will know that you believe in them and that what they are capable of is not just a number on a piece of paper. However, those annual sales goals shouldn’t stand alone.

Setting goals for every quarter, month, or even every day can help you stay on track and motivated. If the team achieves small goals along the way, the larger goal will seem more achievable and the team will be more inspired. Making small, achievable goals based on a larger goal will help you feel successful.

This is another reason it is important to get to know what motivates your sales team. For some, it’s the long game they love. Others want to feel like they accomplished something valuable every day when they leave the office.

You should focus on what will have the most impact and set your expectations accordingly. Even if someone isn’t motivated by short term goals, you can set them in order to track their progress.

4.Incentives — Reward your team

Sales teams come under a lot of pressure every day. Sales involves a lot of rejection.

If your sales reps feel unappreciated or unrewarded for their work, it is common to see them lose motivation or become overwhelmed.

Your salespeople will be more motivated to hit higher quotas if they have perks and rewards to work towards.

Frequent acknowledgement of employees’ milestones and success can come in the form of friendly competitions or rewards.

Many people automatically think of money when they think of offering incentives. In the business-to-business software as a service world, it is not common to offer someone more money for doing a good job, but sales is one of the positions where it makes sense to do so. If an employee on your sales team closes an exceptionally valuable deal, they should be given a raise to reflect that revenue, right?

There are things other than monetary rewards that can act as incentives for sales reps. Give employees an incentive to work hard by holding a contest where the prize is an extended lunch break or an extra vacation day.

5. Increase Efficiency — Automate the Sales Process

The more you automate your sales process, the more efficient it will be.

But what do I mean by “automating” the process?

Automating simple, repetitive tasks can help your team focus on more important work.

There are two ways to start streamlining processes with automation:

  1. Outsource or hire a virtual assistant.


  1. Using a CRM software that has automation capabilities.

You can improve your team’s efficiency while saving time and energy. Additionally, it can be helpful to have all of your customer data in one place for easy reference.

6. Create competitions

While friendly rivalries and healthy competition can be beneficial in increasing your team’s motivation, be careful not to foster an overly competitive environment.

You can increase output by having sales contests. You may have a quarterly competition where the top performer receives some type of prize.

If you don’t know what to offer as a reward, try something that will help improve the relationship between you and the other person. If you are familiar with your sales representatives, you probably also know what types of rewards would be most motivating to them. The competition shouldn’t make anyone on the team angry. The goal is to have fun, not to make people start disliking each other.

7. Communicate setbacks proactively

Some people on your team are going to have a hard time meeting their targets during a particular time frame. It’s inevitable. There is a difference between having a bad week and performing poorly on a consistent basis.

The sales reps may be struggling in different areas and you should try to identify these specific areas. This way you can help them before it starts to affect productivity. Both individuals and teams can do this. Giving criticism that is constructive is not easy to do, so you need to have a plan when you do it.

It is important to allow people time to fix their mistakes and to identify their areas for improvement without help from others. If the problem gets too big, have a friendly discussion to point out what you’ve noticed and come up with a solution.

As a manager, it is important that you are always learning and coaching your sales team. Don’t try to sell something to someone who has just made a mistake or lost something. You should proactively work on building a strong sales team. You should do everything you can to help them succeed. They will be motivated to work hard when they see how it positively affects their life.

8. Show appreciation

A little appreciation from you can go a long way to motivating your sales team. There are many different ways to approach this.

The first tip is to celebrate the small wins, even if they don’t seem like they have a lot of impact. You don’t need to have a party every time someone schedules a meeting or gets a callback that shows promise. If you want someone to keep doing a good job, tell them they did a good job. Complimenting someone after a good day can make them feel happy and willing to come back and do it again tomorrow.

Have your sales team keep track of their wins. they can be any outcome that makes them feel happy, even if it isn’t measured by a metric These can be daily, weekly, or monthly wins.

Lastly, praise the group publicly. Some people might not be comfortable with so much personal attention, so doing this for the group is a better option. Make a list of all the tracked wins and share it with key stakeholders as a group accomplishment.

9. Increase visibility

Your sales reps should always be aware of how well they are progressing towards meeting their goals. Progress reports inspire employees by showing them how much they have accomplished and how much more they can achieve. repeatedly telling people that they are close to achieving their goals is a simple way to keep them motivated to continue working.

Make sure to include progress in areas outside of sales quotas to get the most out of this technique. It’s important to analyze qualitative goals and to communicate the impact of those efforts to others, even when that impact cannot be expressed in numerical terms.

10. Share the bigger picture

For many people, their career is what gives them the money they need to live. We have jobs to take care of ourselves and the people we love. The potential to find deeper meaning in our work is a big motivator to wake up everyday and dedicate our time to the organization we work for.

It is important to regularly communicate your company’s mission, vision, and values to your employees. Make sure that your goals, activities, and metrics are all connected and show your team how they can make an impact. Find ways to show how your organization can bring good to the people and community around you. This means that customer success stories, case studies, testimonials, and user reviews will be very important.

It can be beneficial to consider who you are doing business with. Do your customers make it easy or hard to motivate your sales team? The author is questioning the sincerity of the people helping others. They may not be doing it for the right reasons or they may not be connecting with the people they are helping on a human level.

Lead with empathy

If you’re trying to motivate an entire sales team using only one tactic, you’re already going about it the wrong way. Sales leaders should get to know their team members so they can lead them effectively.

gets them going. When trying to inspire someone, it is important to understand what motivates them and makes them enthusiastic about life.


Your sales have stagnated or decreased, and you can’t figure out why. Discover what’s holding you back from achieving predictable sales growth in your business.

If you want to grow your business, you need a proven plan and framework. That’s what you get with the 2X Your Sales Discovery Session.

Want to learn about a formula for Predictable Growth that will put your business on a 90-day path to 2X Your Sales?

Join our 90-minute one-on-one virtual workshop.