Automated email workflows can get more sales opportunities, but the majority of marketers are not happy with their performance. Here are a few tips picked up after a weekend of trawling through email marketing strategies of various companies. You could get new ideas on how to personalize your marketing email which will make it appear fresh.
Key Takeaways:
- The problem, is that the vast majority of marketers – as high as 85% – are unhappy with their performance.
- Instead of rehashing the same onboarding campaigns from the same companies that others have covered well, I spent a Sunday morning digging through my inbox to find examples from different industries.
- The objective, was to pick out different campaigns at random that were each utilizing different personalization techniques to give you a fresh approach and hopefully inspire new ideas.
“There’s a reason the vast majority of free trials (~50%) don’t turn into free accounts. People aren’t sure what to do next, and they haven’t seen that ‘first win’ yet.”
https://blog.kissmetrics.com/top-performing-drip-email-campaigns/
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