The marketing campaign that fails to recognize the importance of the welcome email is missing a crucial chance to make a good first impression. Remember, you get only one chance to do that. So go ahead and really develop your welcome email – showcase your brand, generate interest in your services, integrate it with your social media and develop email content to establish a solid foundation for customer relationships.
- More than 40% of brands forget one of the best performing marketing campaigns there is: the welcome email.
- This marketing campaign must-have generates, on average, 33% more engagement with your brand than your average email marketing campaign.
- Below is an infographic from InboxArmy about The Indispensable Welcome Email. In it, you’ll learn how to: Showcase your brand Generate interest in your products/services Integrate your other channels (social, etc.)
“More than 40% of brands forget one of the best performing marketing campaigns there is: the welcome email.”
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