The sales-team and marketing department of an organization are often not on the same page concerning how to best produce satisfactory outcomes in profit generation. The companies that can not only quell these discrepancies, but also unite to leverage and overcome the inherent strengths and weaknesses of the approaches each department typically uses to increase revenues will always be the most successful. The strategies and information provided in this article will improve the effectiveness of both marketers and salespeople, allowing them to work together with increased synergy, resulting in increased profits and customer acquisition and retention.
- There’s been a long-standing division between sales and marketing that’s frequently discussed but few organizations have been able to resolve.
- Lamenting over the issue brings to mind sales pointing at marketing, placing blame for poor lead quality on the campaigns and activity of the marketing department.
- The main issue is that the departments aren’t talking. There’s tremendous opportunity for the sales team to leverage content and resources provided by marketing.
“Subsequently, 15% of marketing respondents are seeking better feedback on campaigns and 34% would like to see improved lead follow-up once content campaigns and inbound marketing drive those leads to the sales team.”
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