Why Brands Are Fighting Over Milliseconds

Twenty-five percent of people will abandon a website that takes longer than 4 seconds to load, research shows. Indeed, businesses have shown how much milliseconds cost them. A study by Amazon found that just 100 milliseconds of extra load time cost them 1 percent in sales. The Internet is a competitive place and brands and media companies do not get awards for making a good effort

Key Takeaways:

• If that sounds too modern for you, you are not part of the majority of American consumers who prefer that kind of service, and that is fine.
• But a majority of Americans do not care how hard a company tries to deliver, or how personal they are during the process, Americans want results and they want them fast.
• Just one instance of buffering decreases video consumption by 39%. This is a real problem for companies in the video distribution space.

“Today, good service means the fastest, best, least lagging, always available, always up, never down, most reliable Internet connection possible.”

http://www.forbes.com/sites/steveolenski/2016/11/10/why-brands-are-fighting-over-milliseconds/?ss=cmo-network