Why Brands Are Fighting Over Milliseconds

Twenty-five percent of people will abandon a website that takes longer than 4 seconds to load, research shows. Indeed, businesses have shown how much milliseconds cost them. A study by Amazon found that just 100 milliseconds of extra load time cost them 1 percent in sales. The Internet is a competitive place and brands and media companies do not get awards for making a good effort

Key Takeaways:

“Today, good service means the fastest, best, least lagging, always available, always up, never down, most reliable Internet connection possible.”


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