Wouldn’t it be great to take a peek inside the minds of really smart marketers and borrow their brilliant ideas? According to these experts, 2017 might be a little scary for us marketers. With more new entrants into the saturated pool of content marketing in 2017, we need to stop going high-level and start getting down to the nitty-gritty.
Key Takeaways:
- AI will allow marketers to create highly personalized ads tailored to buyer’s specific interests in real-time through superior and infinite knowledge.
- Data is now like water – abundant yet desperately needed. Brands are incorporating data analytics into nearly every decision.
- As technology progresses at such a rapid pace, we will be required to join forces – even with our competition. As they say, a rising tide lifts all boats.
“As brands continue to compete for attention in a crowded space, more marketing-led partnerships will be formed in an attempt to find alignment and cohesion.”
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