Did you know that most B2B clicks are directed to a home page, instead of a dedicated landing page? That’s a big problem, because landing page relevance and performance is a key ingredient in your Quality Score (the single biggest factor in determining your results and costs). Sending paid traffic to unoptimized landing pages is like scarfing down a Big Mac on your way to the gym. You’re undermining your own efforts, forcing yourself to work twice as hard (or spend twice as much) just to see a minuscule return.
Key Takeaways:
- We’ve all had that moment when a video starts playing automatically, and we have to scramble through all of our open tabs to figure out which one is responsible.
- They got to your landing page for a reason, and the length of the video shouldn’t keep them from making it all the way to your call to action.
- That’s more or less the amount of time you have to actually grab their attention before they pause the video, or just leave your site.
“We’ve all had that moment when a video starts playing automatically, and we have to scramble through all of our open tabs to figure out which one is responsible.”
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