Content marketers have gotten good at acquisition, but we’re not very focused on retention. In 2017, we’ll need to shift our focus to driving growth within existing audiences, like measuring daily or weekly active users to ensure consistent engagement until conversion. Instead of just bringing you to this blog post, we should optimize it so that you engage, subscribe, and keep coming back.
- Technology is transforming marketing faster than ever before. It’s easy to remember a time when marketing was a function that wasn’t very tech savvy.
- There is an explosion of innovation but it is really hard for small to mid-sized companies to keep up.
- We provide a separate solution designed to manage these same customers’ email campaigns. The customers, however, interact through both the online store and their email inbox.
“Technology is transforming marketing faster than ever before. It’s easy to remember a time when marketing was a function that wasn’t very tech savvy.”
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