These 9 keys will ensure that you’re engaging with users, posting great content, and generally killing it on Facebook:
1. Understand your audience
Learn how to talk to people by knowing who you’re talking to. It will be easier for you to get results with your Facebook marketing campaign if you understand what motivates your audience. Facebook is a great resource for keeping up with friends and family.
Get to know Facebook’s Ads Manager
We’ll be discussing the benefits of Facebook advertising in more detail soon. However, Facebook’s tools can still be useful even if you don’t plan on advertising. The Ads Manager feature allows you to target specific audiences based on interests, gender, location, and other factors.
You can use this feature even if you don’t plan on paying for ads. Divide your audience into groups as if you were going to show them commercials, and see what kinds of interesting people are already following you.
2. Talk with them, not at them
The reason you are on social media is to build and promote your brand. You cannot only talk about your products all day. The quickest way to turn your audience off is to do that. So what should you do?
The best Facebook pages encourage engagement. That means comments, likes, and shares. To make your page successful, do what successful pages do.
The best way to achieve this goal is to ask interesting questions. Do not assume that users will automatically comment on your content because they like it- prompt them to do so.
Add a personal touch
One way to keep your followers happy is to show your personality. While it’s important to maintain a professional appearance on Facebook, it’s also important to remember that people use Facebook to relax and interact with others. If they’re too cold, they won’t respond to your posts.
Show your team working hard and customers enjoying your products or services. Show that your business is not run by robots, but by humans.
Don’t get addicted to selling
The most exciting thing you can do on Facebook is to sell your product. If your content and links lead people to make purchases, you are achieving great success. In order to keep your readers engaged, you need to maintain their interest. If someone likes your page, they may share your content, which would expand your audience without any effort on your part.
3. Keep it on-brand
We’ve talked a lot about how to change your content to make it more appealing to your audience. In order to make your page successful, you need to communicate with Facebook users.
If your number one goal is attracting actual buyers, what are you doing to make that happen? If you want to find good leads using social media, you will eventually have to sell on these platforms. For some brands, not every Facebook user is a potential customer.
Your Facebook content needs to speak to your target audience, or buyer personas.
4. Know when to post
The best way to make sure your content has maximum impact is to deliver it at the right time. Posting things when no one is online or available is not going to result in a lot of engagement. So when’s the best time to post? Facebook has a lot of useful features for business pages, but you can get more mileage out of your posts by following some best practices that are not specific to Facebook. Let’s look at both.
Use Facebook Insights
If your Facebook page is set up and has a good number of followers, it is easy to find out when to post. From your page, in the Insights tab, select Posts. The first thing you see is a tab called “When Your Fans Are Online.” This tells you when fans are most likely to see your posts so you can schedule them for those times. Simple.
Industry best practices
If you do not have many fans, you will not be able to learn much from Insights. Not to worry, the Internet always has the answers. There are a lot of guides that will tell you when to post on Facebook. You might like:
- This detailed guide from CoSchedule
- This infographic from HubSpot
- Hootsuite ’s breakdown for Twitter, Instagram, and Facebook
You should choose a timing and frequency that is convincing and will work well until your page is up and running.
5. Share great content
This is obvious, but if you want to build a good Facebook audience, you need to give them good content. Nobody’s going to engage with boring, clichéd Facebook posts. You will need to maintain a consistent flow of high-quality content. The more followers you have engaged with your content, the more likely they are to come back to your page daily and share your posts. To do this, you have two options:
- Consistently write excellent content – and lots of it!
- Find content by others that’ll interest your audience
6. Join the right groups
Facebook groups can help you market your product or service. They make it easy to find an audience that is already interested in a specific topic.
To start, look for some interesting Facebook groups in your field. You’re looking for active groups that respond well and ideally haven’t gotten too large. Although it would be ideal to share your latest checklist with 1.5 million social media marketers, it is more probable that you will not be noticed at all.
If you want to make your search more specific, try groups that are limited to your city or ones that focus on a very specific area of interest. From there, you just need to fit in.
7. Break through with video
If you’ve been scrolling through your Facebook feed recently, you may have noticed that a lot of the posts are videos. Facebook loves it when people see videos in their feed.
Plus, users are actively seeking out videos. The majority of American Facebook users look for new videos on the site. Video can be a great asset for your social media marketing campaigns. By using video, you can reach a wider audience and create more engaging content.
8. Work with influencers
This is a golden rule for social media platforms. People who are influential in their industries and have audiences that trust their opinions. If you can get influencers to share your posts or promote your brand, you’re more likely to get your message across.
But how can you find good influencers? Again, social listening will help with this. By tracking industry keywords on Facebook, you’ll find voices with strong voices who use them often. You’ll know how frequently they discuss your industry, how many people follow and engage with their comments, and you’ll find other discussions that spring from their audience. We could talk about influencer strategy non-stop.
9. Invest in ads
Advertising on Facebook has become an essential digital marketing strategy. More than 1 billion people use Facebook every day. Name a television channel with that kind of viewership. But volume’s not everything. There are two main reasons to use Facebook ads: user behavior and the information Facebook collects.
What are Facebook ads and boosted posts?
If you’re finding it difficult to reach users through organic means, consider paying for advertisement options like boosted posts or Facebook ads. A boosted post is a post you’ve put on your Facebook page that you’ve then paid to have seen by more people in your target audience. While Facebook ads may not be as well-known as Google Ads, they offer more placement and functionality options to users.
Boosted posts and Facebook ads allow you to target a specific audience. Reach people who have already liked your Page or who live in, are a certain age, gender or have interests in common with those who like your Page. The platform can target advertisements to users most likely to be interested in the product or service, because it collects user data.
Should you use boosted posts or Facebook ads?
Both boosted posts and Facebook ads can help you achieve your marketing goals.
Here are some benefits of boosted posts:
- Simple tactic: Boosted posts are the simplest way to advertise on Facebook. You choose your target audience, set a budget and determine your campaign’s length. When the post is approved, your target audience will see the post in their News Feed during the campaign.
- Online advertisement: While they have fewer customization options, boosted posts are still considered ads and will be listed as ads on your billing statement.
- Brand awareness: Boosted posts are an excellent way to build a brand, foster brand awareness, and gain comments and shares.
These are key features of traditional Facebook ads:
- Customization options: You have more customization options with Facebook ads.
- Support tools: You’ll create Facebook ads in the comprehensive Ads Manager platform.
- Creative sharing: You have options like sharing the ad to Instagram, Instagram Stories and Messenger, and choosing placement locations, such as on the side of the News Feed.
- Higher control: You create and manage the ad, and select objectives like tracking conversions and lead generation. You also receive deeper targeting capabilities.
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