Commentary

Startup Spending Do’s And Don’ts

Startups should avoid spending a significant amount of time and money on useless or vain things like trendy offices or Facebook likes, but instead on things that will help their business, like lawyers, their employees, like comfortable furniture and good equipment , and focusing on finding a market fit for their product. Key Takeaways: Don’t…

ANA Unveils ‘The CMO Talent Challenge’ As Call To Marketers To Nurture The Next Generation

In the ever-evolving advertising and marketing industry, an underlying challenge is slowly coming to the surface. It is becoming increasingly difficult to find and retain skilled talent. As a result, the Association of National Advertisers has called upon CMOs in the US to undertake an initiative to mentor and train the next generation of marketing…