ANA Unveils ‘The CMO Talent Challenge’ As Call To Marketers To Nurture The Next Generation

In the ever-evolving advertising and marketing industry, an underlying challenge is slowly coming to the surface. It is becoming increasingly difficult to find and retain skilled talent. As a result, the Association of National Advertisers has called upon CMOs in the US to undertake an initiative to mentor and train the next generation of marketing leaders.

Key Takeaways:

“It’s become an issue the industry can no longer ignore, or at best, put on the back burner. That’s why the Association of National Advertisers has made fixing the talent problem a top priority.”