Startups should avoid spending a significant amount of time and money on useless or vain things like trendy offices or Facebook likes, but instead on things that will help their business, like lawyers, their employees, like comfortable furniture and good equipment , and focusing on finding a market fit for their product.
- Don’t buy into the swag
- Be smart about social mediaFocus
- Focus on product
“While you don’t necessarily need a PR firm, working with a great lawyer can prove invaluable.”
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