Introducing Industry Benchmarks for Referral Program Performance

ReferralCandy, an automated referral program, has announced that it will introduce industry benchmarks so that its users can track how well they are doing in terms of customer referrals compared to industry standards. The best measure of a referral program, however, remains the referral rate, which is the proportion of purchases that’s referred by the referral program advocates.

Introducing Industry Benchmarks for Referral Program Performance