Referral Candy takes a look at the company Cadbury. Cadbury is the well-known chocolate manufacturer that many people have come to love. After a salmonella outbreak caused catastrophic effects on the company, they relied on word of mouth marketing in order to regain their customer base and gain support once more. Key Takeaways: Chocolate is…
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6 Tectonic Shifts In Tech Every Executive Should Know
CMO takes an in-depth look at the shifts that have been occurring in technology. Specifically, they have come up with six important shifts that they have deemed important to know especially for executives. Among these are, augmented/virtual reality, Internet of things, artificial intelligence, autonomous transportation and delivery, next generation batteries, and the block chain. Key…
Flying The World’s Population: How Qatar Airways Soared To The Top Via Word-Of-Mouth
The government-owned, five star, consistently well-rated and much-praised airline,“Qatar Airways,” stands out, not just among airlines in general, but among Middle-Eastern airlines, which are regarded as some of the best in the world. Moreover, Qatar has achieved this enviable position not because of sophisticated advertising, but because actual fliers, When asked if they would suggest…
How Harley-Davidson Rode To Iconic Brand Status Through Word-of-Mouth
Word-of-mouth advertising works for many brands, including Harley-Davidson. The successful motorcycle brand rode their way into the garages of many, earning status as a top-of-the line brand as the result of word-of-mouth. It took just one person to experience the greatness of a Harley for the success the brand has found today. Learn the story…