There has been some confusion among digital marketers in recent years regarding the terms demand generation and lead generation. Some have argued that there is no need to distinguish between the two, while others continue to use them interchangeably. Does it matter what we call these targeted marketing strategies? The text discusses the difference between…
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Marketing Strategy vs Tactics – Why the Difference Matters
One of the most common questions I get asked is what the difference is between strategy and tactics. Since there is often little difference between these two activities, it is important to answer the question of which one your business needs. Without a clear strategy, some of your tactics may be ineffective, and not help…
Small Business Marketing 101: Getting Started
If you want your business to succeed, it’s important to have a strong online presence. This is especially true if you’re just starting out. By 2025, the number of eCommerce users is predicted to grow to nearly 274 million, with consumers learning about local businesses online more than anywhere else. Don’t worry if you’re a…
How to Build a Sales Funnel
A conversion funnel is a way of representing the steps that a buyer takes on their journey from when they first find your page to when they make a purchase. Creating a conversion funnel can help you to see where potential customers are dropping off so that you can make changes to improve your chances…