We communicate using a diverse range of methods every day to share our ideas, thoughts, emotions, and opinions. Communication is important because it is how we interact with others and it is a big part of who we are. However, it can be complex and there is always the risk of misunderstanding each other. Dale…
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Should You Centralize Or Decentralize Your Marketing Automation?
Internationalizing your marketing automation is a strategic decision if you want to expand your business to multiple countries. There are benefits and drawbacks to both centralizing and decentralizing your marketing efforts, so you’ll need to carefully consider which approach is best for your company. There are two main types of marketing structures that companies can…
The Ultimate Guide to Client Onboarding
The onboarding process is one of the most important stages in the customer lifecycle. It comes at the beginning of their journey, and sets the tone for their whole relationship with your product and company. Whether a customer continues to use your product or not is heavily influenced by how well you onboard them. A…
Brand Storytelling – The Top 5 Benefits of Brand Storytelling (And How to Start)
Many companies are finding that they can better connect with consumers by telling stories, rather than simply stating facts about their product. This is supported by research, which has shown that 55% of consumers who love a brand’s story are willing to make a purchase from that brand. Therefore, focusing on storytelling in marketing is…